Growth Partnerships Lead - Performance Marketing

ADT Security Services; Irving (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

ADT Security Services is seeking a senior-level professional to own affiliate and partnership-driven customer acquisition. You will drive install volume, MCPI targets, and profitability across partner ecosystems. This role requires strong negotiation skills, data-driven optimization, and experience with major affiliate platforms.

In-office role in Irving, TX with occasional travel. You will lead account strategies, establish tracking architectures, and ensure data integrity across D2C and retail

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 5+ years of experience in affiliate, partnerships, or performance marketing.
• Proven ownership of performance-driven programs with CPA/MCPI accountability.
• Experience managing partner ecosystems and key accounts.
• Strong analytical and Excel capabilities.

Responsibilities

• Own daily performance across install volume and MCPI targets for all affiliate partnerships and assigned accounts.
• Manage partner mix, rate economics, and optimization strategies to maximize profitability.
• Lead negotiations, contract structures, and financial models to support growth.
• Serve as primary liaison across internal stakeholders and partner teams.
• Monitor performance, diagnose opportunities, and implement optimization strategies across creative, offers, and channel mix.
• Build and grow relationships with key partners to drive acquisition and long-term value.
• Develop account strategies including onboarding, incentives, and performance coaching.
• Manage escalation paths including compliance, compensation, and customer experience concerns.
• Deliver training frameworks and communication strategies to improve partner effectiveness.
• Own affiliate tracking architecture across networks, sub-affiliates, and referral models.
• Ensure data integrity across D2C and retail environments including Amazon.
• Build and maintain partner-level performance and economics (CPA, MCPI, customer quality).
• Develop and operationalize incrementality testing frameworks.
• Evaluate overlap between arbitrage and discovery partners and prioritize based on incremental impact.
• Build and scale partnerships across discovery environments including editorial, commerce content, and review platforms.
• Structure hybrid partnership models (e.g., flat fee + CPA) to improve visibility and influence.
• Expand partner mix beyond arbitrage into demand-generating channels.
• Track and assess performance across emerging discovery environments including AI-driven surfaces.
• Identify influencing partners and translate insights into investment and strategy decisions.
• Establish reporting frameworks and learning agendas for discovery channels.
• Review performance regularly and lead ongoing optimization efforts.
• Partner with Finance and Analytics on forecasting and partner-level P&L management.
• Develop reporting tools and processes that improve operational efficiency.
• Lead initiatives to improve scalability and cost efficiency.
• Ensure FTC compliance and adherence to regulatory and brand standards.
• Additional duties as assigned

Skills

Analytical thinking

Affiliate ecosystems

Attribution & incrementality

Negotiation & partner mgmt

Multi-partner management

Affiliate platforms (Impact, CJ, Rakut

Strategic action from insights

Stakeholder communication

Education

Bachelor’s degree in Business/Marketing or related

Job description

ADT Security Services is seeking a senior-level professional to own affiliate and partnership-driven customer acquisition. You will drive install volume, MCPI targets, and profitability across partner ecosystems. This role requires strong negotiation skills, data-driven optimization, and experience with major affiliate platforms.

In-office role in Irving, TX with occasional travel. You will lead account strategies, establish tracking architectures, and ensure data integrity across D2C and retail