AI-Driven Product Marketing Leader: Growth & Experimentation

The Wrap; New York (NY); Hybrid; USD 220,000 - 275,000; Full time

Benefits offered by this job

Equity (RSUs)

Benefits

Office in New York City

Job summary

Gusto is seeking an experienced, customer-obsessed product marketer to bring new products and motions to market. You will shape positioning, test demand, and iterate on what works on an early-stage Experimentation team before handing off to existing product marketing pods.

You’ll balance strategic planning and hands-on execution, collaborating with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results for SMBs. AI fluency is highly valued.

Qualifications

• Track record shaping GTM strategy in ambiguous but ambitious environments.
• Ability to move between strategic planning and hands-on execution; bias toward action.
• Excellent cross-functional collaboration and communication; influence across Sales, Product, Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.
• Experience in SMB, fintech, HR/benefits/payroll tech, or multi-audience business is a plus.
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI.

Responsibilities

• Architect & Execute GTM Strategy across product areas, partnering with Growth, Product and Marketing to shape segmentation, pricing, and GTM motions.
• Turn insights into action by synthesizing market research, customer insights, usage data, and cross-functional input to inform strategy and ensure GTM execution lands with excellence.
• Contribute to a culture of excellence by creating clarity and focus in every project and raising the bar on craft.
• Drive cross-functional alignment and accountability across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution.
• Own performance & optimization by defining success metrics and driving regular reviews of GTM performance.

Skills

GTM strategy

Market research

Cross-functional collaboration

AI fluency

Strategic planning

Execution

Job description

Gusto is seeking an experienced, customer-obsessed product marketer to bring new products and motions to market. You will shape positioning, test demand, and iterate on what works on an early-stage Experimentation team before handing off to existing product marketing pods.

You’ll balance strategic planning and hands-on execution, collaborating with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results for SMBs. AI fluency is highly valued.