Experimentation-Driven AI Product Marketing Leader

Gusto; Scottsdale (AZ); On-site; USD 90,000 - 140,000; Full time

Job summary

Gusto seeks an experienced, customer-obsessed, AI-fluent product marketer to bring new products, offers, and motions to market. Youll work on a newly formed Experimentation team built for work without a settled audience or owner as Gusto expands its product offerings, shaping positioning before its proven, testing demand, learning fast, and iterating on what works.

You will help shape go-to-market strategies, run growth experiments, and iterate on successful motions to drive product-market fit

Responsibilities

• Shape positioning before its proven, test demand, learn fast, and iterate on what works.
• Join the Experimentation team to expand product offerings and find product-market fit through a growth-oriented test-and-learn approach.

Job description

Gusto seeks an experienced, customer-obsessed, AI-fluent product marketer to bring new products, offers, and motions to market. Youll work on a newly formed Experimentation team built for work without a settled audience or owner as Gusto expands its product offerings, shaping positioning before its proven, testing demand, learning fast, and iterating on what works.

You will help shape go-to-market strategies, run growth experiments, and iterate on successful motions to drive product-market fit