AI-Driven Growth Product Marketing Lead (Insurtech)

Gusto; New York (NY); Hybrid; USD 180,000 - 221,000; Full time

Benefits offered by this job

Equity (RSUs)

Benefits package

Job summary

Gusto is seeking an experienced product marketer to own GTM for Business Insurance, driving segmentation, pricing, and launches with AI-enabled insights. You will partner with Product, Sales, Marketing, Finance, and Data Science to build a scalable GTM engine that expands coverage for small businesses.

You’ll optimize adoption and growth through research-driven messaging, cross-functional collaboration, and a pragmatic, data-driven approach in a hybrid work environment in New York or Denver.

Qualifications

• 8+ years of experience in marketing or product management with 3+ in product marketing.
• Track record of shaping GTM strategy in ambiguous, ambitious environments.
• Ability to move between strategic planning and hands-on execution.
• Excellent cross-functional collaboration and communication; influence across Sales, Product, and Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.
• Experience in insurtech, SMB, fintech, HR/payroll tech, or complex multi-audience business is a plus.
• AI fluency: has built AI workflows for research, content, or reporting.

Responsibilities

• Architect & Execute GTM Strategy: Lead GTM for business insurance, shaping segmentation, pricing, and motions to drive adoption and growth.
• Turn Insights Into Action: Synthesize market and usage data to identify opportunities and inform strategy; translate into actionable plans.
• Drive Cross-Functional Alignment & Accountability: Coordinate across Product, Sales, Marketing, Data Science, and Finance with clear goals.
• Make Growth Channels Self-Serve: Define requirements, enable tools like in-app and AI levers for scalability and trackability.
• Own Performance & Optimization: Define success metrics and drive regular reviews to improve outcomes.
• Work AI-First: Use AI tools to accelerate research and refine positioning and content.

Skills

GTM strategy

Cross‑functional collaboration

AI fluency

Customer segmentation

Pricing

Job description

Gusto is seeking an experienced product marketer to own GTM for Business Insurance, driving segmentation, pricing, and launches with AI-enabled insights. You will partner with Product, Sales, Marketing, Finance, and Data Science to build a scalable GTM engine that expands coverage for small businesses.

You’ll optimize adoption and growth through research-driven messaging, cross-functional collaboration, and a pragmatic, data-driven approach in a hybrid work environment in New York or Denver.