Marketing Strategy Lead

JPMorgan Chase & Co.; Plano (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Chase Home Lending, a unit of JPMorgan Chase & Co., seeks a Vice President on the Marketing Strategy team to drive growth, engagement, and cross-line integration across One Chase initiatives. You will steer market insights, design campaigns, and guide strategic programs across digital, branch, and advisor channels.

The role demands 5+ years of marketing strategy/execution experience, strong analytical skills, and the ability to influence senior leaders in a matrixed environment.

Qualifications

• 5+ years of experience in marketing strategy or execution.
• Strategic & Analytical Thinking: apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning
• Cross-functional Execution: work effectively in a matrixed environment across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
• Communication: build narratives around complex topics and communicate in written and verbal formats with senior leadership
• Advanced MS Excel and PowerPoint skills
• Bachelor’s degree from an accredited institution

Responsibilities

• Understand market context through insights and identify opportunities through product mix, share, and customer gap analysis
• Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies with attention to financial return and risk controls
• Lead strategic initiatives that engage target audiences along the homebuying journey across digital, branch, and advisor channels
• Partner with Insights on customer research projects to support growth opportunities and manage research budget
• Share market insights with Marketing organization including competitor product launches and marketing spend

Skills

Marketing strategy

Analytical thinking

Cross-functional collaboration

Communication

Advanced MS Excel

PowerPoint

Education

Bachelor’s degree

MBA (preferred)

Job description

Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #1 in mortgage servicing and #5 in mortgage originations, reaching more than 80 million households.

As Vice President on the Marketing Strategy team, you will drive key business objectives including market share growth, customer engagement, and integration across lines of business aligned with “One Chase”.

Job Responsibilities:

• Understand commercial context through market, competitor, and customer insights and identify opportunities through product mix, share, and customer gap analysis
• Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls
• Lead strategic initiatives that engage target audiences along the homebuying journey across digital, branch, and advisor channels
• Partner with Insights team on customer research projects to support high-stakes growth opportunities and manage research budget
• Share market insights with Marketing organization including competitor product launches, strategic moves, offers/campaigns, and marketing spend

Required Qualifications, Capabilities and Skills:

• 5+ years of experience in marketing strategyor execution
• Strategic & Analytical Thinking: Apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning
• Cross-functional Execution: Work effectively in a matrixed environment across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
• Communication: Build narratives around complex topics and communicate in written and verbal formats with senior leadership
• Advanced MS Excel and PowerPoint skills
• Bachelor’s degree from an accredited institution

Preferred Qualifications, Capabilities and Skills:

• Marketing Strategy: Apply key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience
• Marketing Communication: Deploy multichannel marketing campaigns (owned media, paid media, branch, and local)with cross-functional partners using modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
• AI: Use AI tools & platforms including large language models (LLMs) to accelerate business outcomes and efficiency while adhering to risk, controls, and data-use guidelines
• Home Lending Industry: Understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
• Master’s degree/MBA in Marketing from an accredited institution