Marketing Strategy - Senior Associate

JPMorgan Chase & Co.; Plano (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Marketing Strategy Associate to drive market share growth, customer engagement, and cross-line integration under the One Chase initiative.

The role emphasizes research-driven opportunity assessment and multichannel campaign design across digital, branch, and advisor channels. The successful candidate will demonstrate 3+ years of marketing experience, strong analytical skills, and the ability to lead cross-functional initiatives with insights, product, decision

Qualifications

• 3+ years of experience in marketing strategy or execution.
• Strategic & Analytical Thinking: apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning.
• Cross-functional Execution: work effectively in a matrixed environment across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance.
• Communication: build narratives around complex topics and communicate in written and verbal formats with senior leadership.
• Advanced MS Excel and PowerPoint skills.
• Bachelor's degree from an accredited institution.

Responsibilities

• Understand commercial context through market, competitor, and customer research.
• Assess market opportunities through product mix, Chase share, and customer gap analysis.
• Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls.
• Execute ad-hoc projects that engage target audiences along the homebuying journey across digital, branch, and advisor channels.
• Evaluate marketing effectiveness and develop recommendations to optimize performance.

Skills

Marketing strategy

Analytical thinking

Cross-functional execution

Communication skills

MS Excel and PowerPoint

3+ years experience

Education

Bachelor's degree from an accredited institution

Master's degree/MBA in Marketing

Tools

MS Excel

PowerPoint

Job description

Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #1 in mortgage servicing and #5 in mortgage originations, reaching more than 80 million households.

Job Summary:

As an Associate on the Marketing Strategy team, you will drive key business objectives including market share growth, customer engagement, and integration across lines of business aligned with "One Chase".

Job Responsibilities:

• Understand commercial context through market, competitor, and customer research

• Assess market opportunities through product mix, Chase share, and customer gap analysis

• Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls

• Execute ad-hoc projects that engage target audiences along the homebuying journey across digital, branch, and advisor channels

• Evaluate marketing effectiveness and develop recommendations to optimize performance

Required Qualifications, Capabilities and Skills:

• 3+ years of experience in marketing strategyor execution

• Strategic & Analytical Thinking: Apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning

• Cross-functional Execution: Work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance

• Communication: Build narratives around complex topics and communicate in written and verbal formats with senior leadership

• Advanced MS Excel and PowerPoint skills

• Bachelor's degree from an accredited institution

Preferred Qualifications, Capabilities and Skills:

• Marketing Strategy: Apply key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience

• Marketing Communication: Deploy multichannel marketing campaigns (owned media, paid media, branch, and local)with cross-functional partners using modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation

• AI: Use AI tools & platforms including large language models (LLMs) to accelerate business outcomes and efficiency while adhering to risk, controls, and data-use guidelines

• Home Lending Industry: Understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments

• Master's degree/MBA in Marketing from an accredited institution