Growth‑Oriented General Manager, Climbing & Fitness

G1 Climbing + Fitness; Englewood (CO); On-site; USD 60,000 - 75,000; Full time

Job summary

G1 Climbing + Fitness is a full-time General Manager role focused on leading our facility, supporting department heads, and driving overall business success. You will create an exceptional member experience while driving membership growth, engagement, and revenue generation.

The candidate should have management experience in customer-focused settings, including P&L management and sales leadership. You will mentor teams, implement new initiatives, and ensure accountability across departments.

Qualifications

• 3+ years of climbing experience with a strong understanding of belaying, climbing technique, terminology, and equipment.
• Experience with Redpoint; Rock Gym Pro (RGP) is a must if no Redpoint.
• Previous management experience with 10+ employees.
• P&L management and financial accountability.
• Sales, membership growth, customer retention, or revenue-generating initiatives.
• Strong interpersonal, customer service, and communication skills.
• Comfortable speaking publicly to groups.
• Strong organizational and self-management skills.
• Able to stand and move around the facility for extended periods.
• Willingness to work hands-on.

Responsibilities

• Own membership growth and member outreach as the primary business objective of the role.
• Develop and execute strategies to generate new memberships, improve member retention, increase member engagement, and grow revenue.
• Establish monthly, quarterly, and annual membership and revenue goals and be accountable for measurable results.
• Regularly analyze membership, sales, attendance, billing, and other business data to identify opportunities and areas for improvement.
• Develop and oversee member outreach initiatives, including follow-up with prospective members, lapsed members, and existing members.
• Identify opportunities to improve the customer journey from first visit through long-term membership.
• Work closely with department heads to ensure G1's programs, events, and products support membership and revenue goals.
• Provide the CEO with regular sales and membership reporting, including progress toward established goals and actionable insights.
• Ensure G1's current and future climbing, fitness, and membership products are aligned with company-wide standards, brand, and values.
• Ensure G1 offers a compelling variety of products, programs, and events that meet the needs of our customers and members.
• Be knowledgeable about all G1 offerings and understand how each department contributes to the overall member experience and business.
• Consistently identify and implement strategies to improve the member experience, operational efficiency, and profitability.
• Represent G1 as a visible, recognizable, and approachable presence for members, guests, and staff.
• Serve as a key resource and thought partner for department heads in brainstorming, developing, and executing ideas and initiatives.
• Ensure departments communicate and work collaboratively to execute programs, events, and offerings effectively.
• Help connect departmental needs and opportunities with the Programs Director and marketing efforts.
• Step in to support other managers when needed and be willing to wear multiple hats.
• Provide mentorship, accountability, and constructive feedback to managers and staff.
• Support employee onboarding and offboarding through ADP.
• Help foster an employee-first culture while maintaining clear expectations and accountability.
• Oversee the Front Desk Manager and ensure front desk and other customer-facing operations run smoothly.
• Monitor billing processes, membership accounts, and collections to minimize revenue loss.
• Conduct monthly membership and billing analysis to ensure accurate and effective billing practices.
• Serve as G1's primary expert on our POS software, Redpoint, and use the system to manage and assess membership, billing, product, sales, and attendance data.
• Create and maintain SOPs and ensure they are consistently followed.
• Coordinate facility maintenance and delegate tasks to ensure timely completion.
• Serve as the first point of contact for facility emergencies when department heads are unavailable.
• Respond to emergency situations professionally, manage incident reports, and communicate with insurance providers as needed.
• Be available to work occasional nights and weekends as business needs require.
• Complete additional duties and responsibilities as directed by the CEO.

Skills

Climbing experience

P&L management

People management

Sales growth

Public speaking

Customer service

Organizational skills

Tools

Redpoint

Rock Gym Pro

Job description

G1 Climbing + Fitness is a full-time General Manager role focused on leading our facility, supporting department heads, and driving overall business success. You will create an exceptional member experience while driving membership growth, engagement, and revenue generation.

The candidate should have management experience in customer-focused settings, including P&L management and sales leadership. You will mentor teams, implement new initiatives, and ensure accountability across departments.