Growth-Driven General Manager, Fitness & Climbing

Climbepic; Fort Collins (CO); On-site; USD 60,000 - 75,000; Full time

Job summary

G1 Climbing + Fitness is seeking a full-time General Manager to lead our facility, support department heads, and drive overall business success. The role focuses on driving membership growth, member engagement, and revenue generation while delivering exceptional member experiences.

The ideal candidate combines leadership with hands-on execution, P&L awareness, and a passion for helping people. Compensation is commensurate with experience, with a salary range of $60,000–$75,000 per year and

Qualifications

• 3+ years of climbing experience with a strong understanding of belaying, climbing technique, terminology, and equipment.
• Redpoint familiarity preferred; Rock Gym Pro (RGP) experience required if no Redpoint.
• Previous management experience overseeing teams of 10+ employees.
• Experience with P&L management and financial accountability.
• Demonstrated experience with sales, membership growth, customer retention, or other revenue-generating initiatives.
• Strong interpersonal, customer service, and communication skills.
• Comfortable speaking publicly to groups of members, guests, and prospective customers.
• Strong organizational and self-management skills with the ability to manage multiple priorities.
• Willingness to work hands-on and contribute wherever needed.

Responsibilities

• Own membership growth and member outreach as the primary business objective. Develop and execute strategies to generate new memberships, improve member retention, increase engagement, and grow revenue.
• Set monthly, quarterly, and annual membership and revenue goals; be accountable for measurable results.
• Regularly analyze membership, sales, attendance, billing, and other business data to identify opportunities and areas for improvement.
• Oversee member outreach initiatives, including follow-up with prospective members, lapsed members, and existing members.
• Identify opportunities to improve the customer journey from first visit through long-term membership.
• Coordinate with department heads to ensure programs, events, and products support membership and revenue goals.
• Provide the CEO with regular sales and membership reporting and actionable insights.
• Oversee product and member experience; ensure offerings align with standards, brand, and values.
• Represent G1 as a visible, approachable presence for members and staff.
• Lead and mentor department heads; foster collaboration and accountability.
• Assist in onboarding and offboarding through ADP; maintain employee-first culture.
• Oversee Front Desk operations and billing processes; monitor memberships and avoid revenue loss.
• Create SOPs and coordinate facility maintenance; handle emergencies and incident reporting.

Skills

Management experience

Sales & revenue generation

Customer service

Public speaking

Communication

Organization & multitasking

Belaying/Climbing knowledge

Leadership and mentorship

Tools

Redpoint

Rock Gym Pro

Job description

G1 Climbing + Fitness is seeking a full-time General Manager to lead our facility, support department heads, and drive overall business success. The role focuses on driving membership growth, member engagement, and revenue generation while delivering exceptional member experiences.

The ideal candidate combines leadership with hands-on execution, P&L awareness, and a passion for helping people. Compensation is commensurate with experience, with a salary range of $60,000–$75,000 per year and