Growth Operations & ABM Specialist

BPD; Nashville (TN); Hybrid; USD 70,000 - 110,000; Full time

Job summary

BPD Health is seeking a Growth & Business Development Operations Specialist to drive our growth engine. You will research high-value targets, map buying committees, and manage pitches, proposals and RFPs, coordinating across Strategy, Growth, Creative and Research teams.

You’ll live in Salesforce and help execute ABM, lead-generation programs and CRM discipline while advancing opportunities through the funnel. Strong project management and AI-enabled workflows are essential for success.

Qualifications

• 3–5 years of experience in B2B demand generation, account-based marketing or growth marketing.
• Strong Salesforce experience with accounts, contacts, leads and opportunities.
• Strong working knowledge of HubSpot or similar marketing automation platform.
• Understanding of ABM, lead scoring, lifecycle stages and funnel management.
• Experience with B2B growth channels including email, websites, LinkedIn and intent/enrichment platforms.
• Exceptional research instincts and ability to map decision-makers and influencers.

Responsibilities

• Own and refine BPD’s high-value target account universe and buying-committee mapping.
• Conduct account and prospect research to understand organizations, challenges and decision-makers.
• Develop and operationalize ABM approaches across 1:1 and multi-account tiers.
• Partner with executives to support account-based engagement across channels and content.
• Manage lifecycle of inbound and outbound leads with scoring, routing and nurturing.
• Maintain visibility across the active opportunity pipeline to prevent stalls.
• Serve as operational PM for pitches, proposals, and RFP responses from kickoff to submission.
• Coordinate timelines, deliverables and resource coordination across teams.
• Support build of pitch decks, proposals and RFP responses and QA final deliverables.
• Coordinate pitch logistics including scheduling and travel.
• Serve as Salesforce power user ensuring data quality and CRM discipline.
• Manage growth ops across HubSpot, website, LinkedIn and other channels.
• Build and optimize lead scoring, qualification and nurture workflows using AI and enrichment.
• Maintain integration across marketing/sales tech stack and troubleshoot as needed.
• Track engagement, funnel progression and conversion to optimize opportunities.
• Maintain rigorous QA across campaigns and growth materials.

Skills

Research instincts

Project management

Salesforce experience

HubSpot experience

ABM knowledge

Tools

Salesforce

HubSpot

Job description

BPD Health is seeking a Growth & Business Development Operations Specialist to drive our growth engine. You will research high-value targets, map buying committees, and manage pitches, proposals and RFPs, coordinating across Strategy, Growth, Creative and Research teams.

You’ll live in Salesforce and help execute ABM, lead-generation programs and CRM discipline while advancing opportunities through the funnel. Strong project management and AI-enabled workflows are essential for success.