Growth & Business Development Operations Specialist

BPD; Nashville (TN); Hybrid; USD 70,000 - 110,000; Full time

Job summary

BPD Health is seeking a Growth & Business Development Operations Specialist to drive our growth engine. You will research high-value targets, map buying committees, and manage pitches, proposals and RFPs, coordinating across Strategy, Growth, Creative and Research teams.

You’ll live in Salesforce and help execute ABM, lead-generation programs and CRM discipline while advancing opportunities through the funnel. Strong project management and AI-enabled workflows are essential for success.

Qualifications

• 3–5 years of experience in B2B demand generation, account-based marketing or growth marketing.
• Strong Salesforce experience with accounts, contacts, leads and opportunities.
• Strong working knowledge of HubSpot or similar marketing automation platform.
• Understanding of ABM, lead scoring, lifecycle stages and funnel management.
• Experience with B2B growth channels including email, websites, LinkedIn and intent/enrichment platforms.
• Exceptional research instincts and ability to map decision-makers and influencers.

Responsibilities

• Own and refine BPD’s high-value target account universe and buying-committee mapping.
• Conduct account and prospect research to understand organizations, challenges and decision-makers.
• Develop and operationalize ABM approaches across 1:1 and multi-account tiers.
• Partner with executives to support account-based engagement across channels and content.
• Manage lifecycle of inbound and outbound leads with scoring, routing and nurturing.
• Maintain visibility across the active opportunity pipeline to prevent stalls.
• Serve as operational PM for pitches, proposals, and RFP responses from kickoff to submission.
• Coordinate timelines, deliverables and resource coordination across teams.
• Support build of pitch decks, proposals and RFP responses and QA final deliverables.
• Coordinate pitch logistics including scheduling and travel.
• Serve as Salesforce power user ensuring data quality and CRM discipline.
• Manage growth ops across HubSpot, website, LinkedIn and other channels.
• Build and optimize lead scoring, qualification and nurture workflows using AI and enrichment.
• Maintain integration across marketing/sales tech stack and troubleshoot as needed.
• Track engagement, funnel progression and conversion to optimize opportunities.
• Maintain rigorous QA across campaigns and growth materials.

Skills

Research instincts

Project management

Salesforce experience

HubSpot experience

ABM knowledge

Tools

Salesforce

HubSpot

Job description

We’re looking for talented candidates based in South Florida, Nashville, Orlando, Tampa, or Atlanta who are excited to be part of a team that thrives on collaboration and connection.

Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we’re looking for teammates who can join us in person for those meaningful moments.

Reports to: EVP, Growth

Years Experience: 3-5 Years

Department: Growth

The Position:

You’re the person who keeps a growth / business development team moving. You’re a great researcher, an obsessive organizer and a natural project manager. You can dig into an organization and figure out who matters, keep a dozen opportunities from falling through the cracks, build a polished pitch deck, and make sure Salesforce actually reflects what’s happening in the real world.

BPD is looking for a Growth & Business Development Operations Specialist to help run the engine behind our growth efforts, from identifying and engaging high-value prospects to keeping pitches, proposals and RFPs moving toward the finish line.

You’ll manage BPD’s high-value target universe, researching organizations, mapping buying committees and relationships, and identifying meaningful reasons for BPD to engage.

You live inside Salesforce. You know the platform inside and out, get oddly excited about a clean CRM, and mark Dreamforce on your calendar every year. You’ll help execute account-based marketing and lead-generation programs, manage prospects through Salesforce and HubSpot, and make sure promising opportunities receive the right follow-up.

Once an opportunity becomes active, you’ll help quarterback the process, managing timelines and resources, coordinating contributors, supporting the build of decks and proposals, overseeing quality control and handling the operational details that keep the pursuit moving.

You’ll also help make the system behind all of this smarter, using Salesforce, HubSpot, AI, automation, intent and enrichment tools to improve how we identify, engage and manage opportunities.

The right person is equal parts researcher, marketer, project manager and operator.

The Responsibilities:

Includes, but not limited to the following:

• Own and continuously refine BPD’s high-value target account universe, including account prioritization, buying-committee mapping, relationship intelligence and research into the organizational and market signals that create meaningful opportunities to engage.
• Conduct account and prospect research to understand organizations, business challenges, decision-makers, influencers, existing relationships and relevant reasons for BPD to start a conversation.
• Develop and operationalize account-based marketing approaches across 1:1, 1 and 1 account tiers based on account value, opportunity, engagement and strategic importance.
• Partner with BPD executives, growth leaders, content teams and subject matter experts to support account-based engagement across priority channels, content, events and other opportunities, including audience targeting, account intelligence, follow-up and recommended next actions.
• Manage the lifecycle of inbound and outbound leads, including scoring, qualification, routing, nurturing and follow-up.
• Maintain visibility across the active opportunity pipeline, ensuring prospects and opportunities are current, next steps are clear and promising opportunities do not stall.
• Serve as the operational project manager for active pitches, proposals, RFP responses and other business development pursuits from kickoff through submission.
• Own pursuit timelines, workback schedules, deliverables and resource coordination across Strategy, Growth, Creative, Research, Analytics and other teams.
• Support the execution and build of pitch decks, proposals and RFP responses, helping organize, format, assemble and QA polished final deliverables.
• Coordinate pitch logistics, including scheduling, travel, presentation materials and submission requirements.
• Serve as a Salesforce power user, maintaining the data quality, lifecycle standards, campaign structure and CRM discipline required to effectively manage prospects and opportunities.
• Manage growth operations across HubSpot, BPD’s website, LinkedIn and other demand-generation channels, including segmentation, workflows, audience targeting, lead capture, tracking and reporting.
• Build and optimize lead scoring, qualification, routing and nurture workflows using AI, intent, enrichment and other emerging technologies.
• Maintain reliable connections across BPD’s marketing and sales technology stack, troubleshooting integrations and workflows with internal and external technical resources as needed.
• Track account engagement, lead quality, funnel progression, pipeline and conversion to identify what is creating meaningful business opportunities and where to optimize.
• Maintain rigorous QA across campaigns, automation, data, business development materials and other growth operations.

The Essentials:

• 3–5 years of experience in B2B demand generation, account-based marketing, growth/revenue marketing, marketing operations or a related role.
• Strong Salesforce experience with a strong understanding of accounts, contacts, leads, opportunities, campaigns, reporting, automation and data hygiene.
• Strong working knowledge of HubSpot or a similar marketing automation platform and experience working across connected marketing and sales systems.
• Understanding of ABM methodologies, lead scoring, lifecycle stages, qualification, funnel management, attribution, pipeline reporting and marketing ROI.
• Experience with B2B growth channels and tools such as email, websites and landing pages, LinkedIn, prospect intelligence, intent and enrichment platforms.
• Exceptional research instincts, with the ability to quickly understand an organization, map decision-makers and influencers, and uncover meaningful openings for engagement.
• Strong project management skills, with experience coordinating multiple stakeholders, deliverables and deadlines.
• An AI-native, systems-oriented mindset and experience using AI and automation to improve research, prospecting, analysis and workflow execution.
• Highly organized and detail-oriented, with strong written communication skills and rigorous attention to quality.
• Interest in healthcare and the business of healthcare; prior healthcare experience is a plus.
• Ability to travel as needed.

What Success Looks Like:

• BPD knows which high-value accounts and buying committees matter most, why they matter and what action should happen next.
• Meaningful inbound and outbound leads receive timely, intelligent follow-up.
• Salesforce, HubSpot and the broader growth technology stack are clean, connected, reliable and increasingly automated.
• BPD executives and growth leads have useful account intelligence before engaging priority prospects.
• Active pitches, proposals and RFPs stay organized, appropriately resourced and on track from kickoff through submission.
• Marketing activity can be connected to qualified opportunities, pipeline and revenue.
• Performance data continuously improves how BPD targets, engages, nurtures and converts prospects.

The Vision:

BPD Health is the strategic growth partner trusted by the most ambitious brands in health. Purpose-built for health brands, health systems, pharmaceutical companies and healthcare innovators, we help organizations grow by connecting market position, team engagement, physician referrals, patient demand, payer relations and community impact into one coordinated growth system. As part of MJH Life Sciences, we give clients direct access to the largest physician engagement network in the U.S.

Unified BPD

unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.