Growth Marketing Specialist: Email & Paid Media

Wolters Kluwer; New York (NY); Hybrid; USD 86,000 - 149,000; Full time

Benefits offered by this job

Competitive base salary with bonus

15 days PTO

401(k) plan with company match

Comprehensive health insurance

Wellbeing program & stipend

Job summary

Brightflag, part of Wolters Kluwer N.V., seeks a Senior Marketing Specialist to own email and paid media programs. You’ll execute campaigns end-to-end, partner with Marketing, RevOps, and Product, and drive pipeline targets. The role is hands-on and hybrid, based in NYC with 2–3 days in the office.

You’ll manage HubSpot campaigns, segmentation, and reporting, while steering Google/LinkedIn/other ads to maximize lead quality and speed to close.

Qualifications

• 4+ years of hands-on experience in paid acquisition and growth marketing.
• Proven ability to build and optimize email and paid campaigns.
• Strong knowledge of B2B SaaS and enterprise marketing dynamics.

Responsibilities

• End-to-end management of email programs in HubSpot.
• Set up and optimize paid media campaigns across Google, LinkedIn, Reddit, and more.
• Develop segmentation and personalization strategies to boost conversions.
• Run experiments and document learnings for cross-team sharing.
• Set up tracking, attribution, and monitor performance against pipeline targets.

Skills

Email marketing

Paid acquisition

HubSpot

Google Ads

LinkedIn Ads

Campaign optimization

A/B testing

Segmentation

AI in marketing

Cross-functional collaboration

Project management

Tools

HubSpot

Google Ads Manager

LinkedIn Ads Manager

Job description

Brightflag, part of Wolters Kluwer N.V., seeks a Senior Marketing Specialist to own email and paid media programs. You’ll execute campaigns end-to-end, partner with Marketing, RevOps, and Product, and drive pipeline targets. The role is hands-on and hybrid, based in NYC with 2–3 days in the office.

You’ll manage HubSpot campaigns, segmentation, and reporting, while steering Google/LinkedIn/other ads to maximize lead quality and speed to close.