Growth Marketing Specialist — Email & Paid Media

Brightflag; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

15 days PTO

Health insurance

401(k) plan with company match

Life insurance

Long term illness/income protection

Job summary

Brightflag is seeking a Senior Marketing Specialist to own end-to-end email and paid media campaigns. You will work hands-on, building and optimizing programs in HubSpot and across Google, LinkedIn, Reddit, and other channels to drive pipeline. You’ll collaborate with RevOps, Product Marketing, and Content to align launches with growth goals.

The role is hybrid, with 2–3 days per week in our NYC office. A strong background in B2B SaaS marketing and experience using AI to accelerate creative

Qualifications

• Hands-on experience running paid acquisition programs for B2B SaaS.
• Strong understanding of how owned and paid channels work together.
• Proficiency with HubSpot for email campaigns, segmentation, and reporting.
• Experience with Google Ads and LinkedIn Ads at scale.
• Familiarity with AI-enabled creative development for campaigns.

Responsibilities

• Execute email marketing programs end‑to‑end in HubSpot with conversion optimization.
• Build segmentation and personalization to improve performance.
• Run experiments and share learnings with the team.
• Manage paid media across Google, LinkedIn, Reddit, and other channels.
• Set up tracking, bid strategies, and attribution reporting.

Skills

Paid acquisition

HubSpot

Google Ads

LinkedIn Ads

Email marketing

Campaign management

AI for marketing

B2B SaaS

Cross-functional collaboration

Tools

Google Ads platform

LinkedIn Ads platform

G2 advertising

Reddit Ads platform

ChatGPT ads tooling

Job description

Brightflag is seeking a Senior Marketing Specialist to own end-to-end email and paid media campaigns. You will work hands-on, building and optimizing programs in HubSpot and across Google, LinkedIn, Reddit, and other channels to drive pipeline. You’ll collaborate with RevOps, Product Marketing, and Content to align launches with growth goals.

The role is hybrid, with 2–3 days per week in our NYC office. A strong background in B2B SaaS marketing and experience using AI to accelerate creative