Senior Growth Marketing Specialist - Email & Paid

TalentStack; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

401(k) with company match

Medical, dental and vision coverage

Paid time off

Parental leave

Wellbeing stipend

Commuter benefits

Professional development and tuition"

Job summary

TalentStack is hiring a Senior Marketing Specialist – Growth in New York City to own hands-on email marketing and paid acquisition within a fast-growing B2B SaaS environment. You’ll lead pipeline generation and demand capture with HubSpot, Google Ads, and LinkedIn Ads.

You’ll collaborate with Demand Gen, Content, Product Marketing and Revenue Operations to optimise campaigns, improve lead quality, and drive commercial impact in a hybrid in-office setting.

Qualifications

• 4 years of hands-on paid acquisition or growth marketing experience.
• Experience within B2B SaaS or a strong B2B performance marketing agency background.
• Strong practical knowledge of Google Ads and LinkedIn Ads.
• Strong HubSpot experience, including segmentation, forms, sequences, smart content and reporting.
• Demonstrable experience building and optimising both email and paid campaigns.
• Strong understanding of conversion, pipeline creation and lead quality.
• Experience working within longer, multi-stakeholder enterprise buying cycles.

Responsibilities

• Own email marketing campaigns end-to-end through HubSpot.
• Build audience segmentation, personalisation and targeting strategies.
• Develop and optimise campaign copy alongside the Content team.
• Manage campaign QA, deployment and reporting.
• Run structured experiments across subject lines, messaging, CTAs and personalisation.
• Maintain strong database hygiene and email deliverability.
• Analyse results and turn campaign learnings into repeatable best practices.
• Manage paid campaigns across Google Ads and LinkedIn Ads.
• Test additional channels including Reddit, G2 and emerging paid platforms.
• Build targeting and retargeting audiences alongside Demand Generation.
• Turn existing content into compelling paid campaign assets.
• Brief and direct creative assets, including short-form video where required.
• Launch, monitor and continuously optimise campaigns against performance.
• Own conversion tracking, bidding strategy and attribution reporting.

Skills

Paid acquisition

Growth marketing

Google Ads

LinkedIn Ads

HubSpot

Email marketing

Campaign optimization

Cross-functional collaboration

Analytics

Tools

HubSpot

Job description

TalentStack is hiring a Senior Marketing Specialist – Growth in New York City to own hands-on email marketing and paid acquisition within a fast-growing B2B SaaS environment. You’ll lead pipeline generation and demand capture with HubSpot, Google Ads, and LinkedIn Ads.

You’ll collaborate with Demand Gen, Content, Product Marketing and Revenue Operations to optimise campaigns, improve lead quality, and drive commercial impact in a hybrid in-office setting.