Senior Marketing Specialist

Brightflag; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

15 days PTO

Health insurance

401(k) plan with company match

Life insurance

Long term illness/income protection

Job summary

Brightflag is seeking a Senior Marketing Specialist to own end-to-end email and paid media campaigns. You will work hands-on, building and optimizing programs in HubSpot and across Google, LinkedIn, Reddit, and other channels to drive pipeline. You’ll collaborate with RevOps, Product Marketing, and Content to align launches with growth goals.

The role is hybrid, with 2–3 days per week in our NYC office. A strong background in B2B SaaS marketing and experience using AI to accelerate creative

Qualifications

• Hands-on experience running paid acquisition programs for B2B SaaS.
• Strong understanding of how owned and paid channels work together.
• Proficiency with HubSpot for email campaigns, segmentation, and reporting.
• Experience with Google Ads and LinkedIn Ads at scale.
• Familiarity with AI-enabled creative development for campaigns.

Responsibilities

• Execute email marketing programs end‑to‑end in HubSpot with conversion optimization.
• Build segmentation and personalization to improve performance.
• Run experiments and share learnings with the team.
• Manage paid media across Google, LinkedIn, Reddit, and other channels.
• Set up tracking, bid strategies, and attribution reporting.

Skills

Paid acquisition

HubSpot

Google Ads

LinkedIn Ads

Email marketing

Campaign management

AI for marketing

B2B SaaS

Cross-functional collaboration

Tools

Google Ads platform

LinkedIn Ads platform

G2 advertising

Reddit Ads platform

ChatGPT ads tooling

Job description

Brightflag is looking for a Senior Marketing Specialist to manage the execution of two of our growth levers: email and paid media. This is a hands‑on role — you'll build campaigns yourself, rather than directing others to build them. You'll partner with the broader Marketing, RevOps, and Product teams to align paid and owned programs with product launches, campaigns, and pipeline targets. You'll report performance against shared goals like lead quality (think ICP‑fit accounts) and pipeline contribution. This is a hybrid role: 2-3 days a week in our NYC (Financial District) office (with incredible views!)

This role is for you if you think in pipeline, not only impressions.

What You Will Be Doing

• Manage the execution of email marketing programs end‑to‑end in HubSpot — building, optimizing copy for conversion (with support from the content team), QA, sending, and reporting
• Build segmentation lists and personalization tactics that improve conversion and overall performance
• Run experiments and document learnings (subject line standards, copy length, CTA hierarchy, personalization use cases) and share findings with the broader marketing team so it compounds beyond your own campaigns
• Maintain strong email list hygiene and deliverability practices
• Manage paid execution across Google Ads, Reddit Ads, LinkedIn Ads, G2, and emerging channels (e.g. ChatGPT ads) to drive pipeline across segments
• Define targeting and retargeting audiences (with Demand Gen support), build the assets yourself — pull a compelling angle from copy the content team provides, direct the visuals, and cut short video when needed. Then launch, monitor, and optimize based on performance.
• Set up conversion tracking, bid strategy, and attribution reporting

Skills & Experience

• 4+ years of hands‑on experience in paid acquisition and growth marketing, ideally in B2B SaaS or performance marketing agency experience
• Strong instincts for what makes owned and paid programs convert
• Deep knowledge of Google Ads and LinkedIn Ads (Reddit, G2, and ChatGPT ads a plus)
• Strong HubSpot experience — you will build and send campaigns independently including segmentation, smart content, forms, sequences, and reporting
• Real, sustained experience building and iterating on both email and paid campaigns — long enough to test a hypothesis and learn from it
• Experience using AI to accelerate creative development, uncover insights, and optimize at scale
• Understanding of enterprise sales with long, multi‑stakeholder buying cycles
• Excellent cross‑functional collaboration skills — comfortable working with RevOps, Product Marketing, Content, and Demand Gen
• Strong project management skills — able to run multiple concurrent campaigns
• Critical thinker who interrogates the work rather than just executing playbooks

The following are a bonus!

• Reddit, G2, and ChatGPT Ads experience
• Clay experience

Life @ Brightflag

We're growing fast and so is the experience we can offer you:

• The excitement and pace of a fast‑growing company, without the risk
• A huge opportunity to make a real impact, to shape what we do and where we are going.
• The exposure and challenge you need to learn, grow and progress your career in a high growth environment.
• A sound, helpful team, in a friendly, values‑driven and inclusive environment.
• 15 days PTO.
• Competitive base salary with 100,000 - 130,000 plus bonus (Geo and experience dependent).
• 401(k) plan with company match.
• Comprehensive health insurance, life insurance and long term illness/income protection.

We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.

About Brightflag

Hi, we're Brightflag, the AI‑powered, enterprise legal management platform that helps corporate legal departments operate with greater clarity, efficiency, and control.

Powered by our patented AI, which was developed with over 100,000 hours of legal and engineering expertise, and supported by our best‑in‑class Customer Success teams, Brightflag enables in-house legal teams to streamline operations, manage matters and spend, and collaborate more effectively with outside counsel.

Today, Brightflag is trusted by leading global organizations and forms part of the Legal & Regulatory division of Wolters Kluwer, a global provider of professional information, software solutions, and services. You can learn more about Brightflag here.