B2B Growth Marketing Lead | Paid Media & HubSpot

Remote; San Francisco (CA); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Flexible hours

Remote work

Continuing education

Certifications

Job summary

Bluelight is seeking a growth-focused B2B marketer to lead paid media and marketing automation initiatives. You will drive qualified leads for nearshore staffing solutions, leveraging HubSpot, LinkedIn Ads, and Google Ads to engage technical decision-makers.

The role emphasizes data-driven campaigns, multi-touch engagement, and a human-first, remote-friendly culture that values collaboration and continuous learning. Competitive compensation and growth opportunities are offered.

Qualifications

• 4+ years in B2B performance marketing or media buying, preferably in Staffing/Recruiting/SaaS.
• HubSpot Marketing Hub expertise with workflows, landing pages, segmentation, and CRM integration.
• Experience with LinkedIn Campaign Manager and Google Ads for B2B.
• Analytical mindset with ability to tie ad spend to pipeline metrics.

Responsibilities

• Lead B2B media planning and strategy for startups and scaleups.
• Own HubSpot as internal SME: workflows, scoring, attribution reporting.
• Develop comprehensive media plans targeting technical decision-makers.
• Conduct market research on where target audience consumes content.
• Stay ahead of B2B trends and AI marketing integrations.
• Advise sales teams on budgets and strategies.
• Oversee multi-channel campaign execution with LinkedIn and Google Ads.
• Manage vendor relationships and ensure alignment with strategy.
• Track KPIs: MQLs, SQLs, CAC, Pipeline Velocity.
• Refine audience segments to improve lead quality.
• Forecast and manage budgets to maximize efficiency.

Skills

B2B marketing

Paid media

Campaign management

Analytics

Tools

HubSpot Marketing Hub

LinkedIn Campaign Manager

Google Ads

Google Analytics 4

LinkedIn Insights Tag

Job description

Bluelight is seeking a growth-focused B2B marketer to lead paid media and marketing automation initiatives. You will drive qualified leads for nearshore staffing solutions, leveraging HubSpot, LinkedIn Ads, and Google Ads to engage technical decision-makers.

The role emphasizes data-driven campaigns, multi-touch engagement, and a human-first, remote-friendly culture that values collaboration and continuous learning. Competitive compensation and growth opportunities are offered.