Growth Marketing Specialist: Digital, Events & Analytics

Baptist Healthcare; Little Rock (AR); On-site; USD 50,000 - 75,000; Full time

Job summary

Baptist Health in Little Rock is seeking a Marketing Specialist Growth to lead growth marketing efforts across the system. The role covers social media, copy-writing, digital and traditional media, Google Analytics, website support, and event planning.

You will coordinate partnerships, job fairs, recruitment events and community sponsorships while onboarding new employees with media experience. Strong teamwork, organization and multitasking are essential.

Qualifications

• Bachelor degree in Marketing, Communications, Business, Journalism or related field.
• 3+ years’ experience in social media marketing and digital content.
• 3+ years’ experience preferred in maintaining/managing a website or mobile app on a CMS tool.
• 3+ years’ experience with traditional/digital media placement and buying.
• 3+ years’ experience preferred in graphic design skills, photography or video editing.
• 3+ years’ experience preferred in knowledge and understanding of CRM tools (customer relationship marketing).
• Experience in copy writing and content research for articles, blogs and newsfeed.
• Proficient in Microsoft suite, Excel, Access, Word, PowerPoint, etc.
• Certified in reading and analyzing Google Analytics preferred.
• Strong organizational skills and detail oriented.
• Ability to prioritize and multi-task in fast-paced, changing environment.
• Ability to work independently and efficiently on multiple projects and meet tight deadlines.
• Excellent analytical, critical thinking and problem-solving skills.
• Ability to foster collaborative working relationships.
• An outgoing personality with an innate ability to connect with others to promote and advertise products and services.
• Maintain a professional attitude, demeanor and appearance at all times.

Responsibilities

• Lead and coordinate growth marketing initiatives.
• Oversee traditional and digital marketing efforts.
• Manage social media, copy-writing, graphics and analytics.
• Support events: job fairs, partnerships, sponsorships.
• Train onboarding new employees with media experience.
• Collaborate across departments to drive branding.

Skills

Social media marketing

Content creation

Digital platforms

CRM tools

Graphic design

Photography

Video editing

Copy writing

Google Analytics

CMS tools

Website maintenance

Microsoft Office

Attention to detail

Education

Bachelor degree in Marketing/ Communications/ Business/ Journalism

Tools

CMS tools

Google Analytics

Job description

Baptist Health in Little Rock is seeking a Marketing Specialist Growth to lead growth marketing efforts across the system. The role covers social media, copy-writing, digital and traditional media, Google Analytics, website support, and event planning.

You will coordinate partnerships, job fairs, recruitment events and community sponsorships while onboarding new employees with media experience. Strong teamwork, organization and multitasking are essential.