Growth Marketing Specialist – Multichannel & Analytics

Baptist Health Arkansas; Little Rock (AR); On-site; USD 28,000 - 50,000; Full time

Job summary

Baptist Health Arkansas is seeking a Marketing Specialist-Growth to lead and coordinate marketing initiatives across traditional and digital channels. The role involves social media management, copywriting, website support, graphic design, and events such as job fairs and community sponsorships.

You will work in a fast-paced environment, collaborating with teams to support system-wide growth and branding objectives.

Qualifications

• Bachelor degree in Marketing, Communications, Business, Journalism or related field.
• 3+ years’ experience in social media marketing and content creation across digital platforms.
• 3+ years’ experience maintaining a website or mobile app on a CMS.
• 3+ years’ experience in traditional/digital media placement and buying.
• 3+ years’ experience in graphic design, photography or video editing.
• 3+ years’ experience with CRM tools.
• Experience in copy writing and content research for articles, blogs, newsfeed.
• Proficient in Microsoft Office suite (Excel, Access, Word, PowerPoint).

Responsibilities

• Lead and coordinate marketing across traditional and digital channels.
• Manage social media content and analytics, plus copywriting tasks.
• Coordinate events such as job fairs and community sponsorships.
• Oversee website support, print ad placement, photography, and promo products.

Skills

Social media marketing

Copywriting

Content research

Graphic design

Photography/video editing

CRM tools

Microsoft Office

Google Analytics

Education

Bachelor degree in Marketing/Communications/Business/Journalism

Tools

CMS management

Job description

Baptist Health Arkansas is seeking a Marketing Specialist-Growth to lead and coordinate marketing initiatives across traditional and digital channels. The role involves social media management, copywriting, website support, graphic design, and events such as job fairs and community sponsorships.

You will work in a fast-paced environment, collaborating with teams to support system-wide growth and branding objectives.