Marketing Specialist Growth

Baptist Health; Little Rock (AR); On-site; USD 28,000 - 50,000; Full time

Job summary

Baptist Health Arkansas is seeking a Marketing Specialist-Growth to lead and coordinate marketing initiatives across traditional and digital channels. The role involves social media management, copywriting, website support, graphic design, and events such as job fairs and community sponsorships.

You will work in a fast-paced environment, collaborating with teams to support system-wide growth and branding objectives.

Qualifications

• Bachelor degree in Marketing, Communications, Business, Journalism or related field.
• 3+ years’ experience in social media marketing and content creation across digital platforms.
• 3+ years’ experience maintaining a website or mobile app on a CMS.
• 3+ years’ experience in traditional/digital media placement and buying.
• 3+ years’ experience in graphic design, photography or video editing.
• 3+ years’ experience with CRM tools.
• Experience in copy writing and content research for articles, blogs, newsfeed.
• Proficient in Microsoft Office suite (Excel, Access, Word, PowerPoint).

Responsibilities

• Lead and coordinate marketing across traditional and digital channels.
• Manage social media content and analytics, plus copywriting tasks.
• Coordinate events such as job fairs and community sponsorships.
• Oversee website support, print ad placement, photography, and promo products.

Skills

Social media marketing

Copywriting

Content research

Graphic design

Photography/video editing

CRM tools

Microsoft Office

Google Analytics

Education

Bachelor degree in Marketing/Communications/Business/Journalism

Tools

CMS management

Job description

Summary:
The Marketing Specialist-Growth position will play a leadership role in aiding all marketing efforts that support the Baptist Health system and service line growth. The job requires an individual that’s organized, works well with others and is willing to jump into a fast-paced environment where no day is the same. The role will lead and coordinate a myriad of areas within the Marketing & Communications Department including both traditional and digital marketing efforts, some of which include: social media, copy-writing, ordering promotional products, graphic design, google analytics, website support, print ad placement, photography and more! As Marketing Specialist-Growth, this person is expected to help plan and coordinate certain Baptist Health events such as booth staffing for partnerships, job fairs, recruitment events, and community sponsorships and serve as training liaison for onboarding new employees with traditional media experience. The Marketing Specialist-Growth will offer experience and expertise in tradigital media in creating and implementing marketing plans across the organization to drive initiatives to support Baptist Health's overall marketing and branding objectives.

• Minimum Bachelor Degree in Marketing, Communications, Business, Journalism or related field
• 3+ years’ experience in social media marketing, social content creation and use of digital platforms (website, blogs, social channels, e-newsletters, etc.)
• 3+ years’ experience preferred in maintaining/managing a website or mobile app on a CMS tool
• 3+ years’ experience with traditional/digital media placement and buying
• 3+ years’ experience preferred in graphic design skills, photography or video editing
• 3+ years’ experience preferred in knowledge and understanding of CRM tools (customer relationship marketing)
• Experience in copy writing and content research for articles, blogs and newsfeed
• Proficient in Microsoft suite, Excel, Access, Word, PowerPoint, etc
• Certified in reading and analyzing Google analytics preferred
• Strong organizational skills and detail oriented
• Ability to prioritize and multi-task in fast-paced, changing environment
• Ability to work independently and efficiently on multiple projects and meet tight deadlines
• Excellent analytical, critical thinking and problem-solving skills
• Ability to foster collaborative working relationships
• An outgoing personality with an innate ability to connect with others in order to promote and advertise products and services
• Maintain a professional attitude, demeanor and appearance at all times

This job will be authorized80.00 hours bi-weekly.

Today, Baptist Health is Arkansas' most comprehensive healthcare organization with more than 250 points of access that include 11 hospitals, urgent care centers, a senior living community, and over 100 primary and specialty care clinics in Arkansas and eastern Oklahoma.