Strategic Marketing & Growth Manager

Independent Case Management; Little Rock (AR); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Independent Case Management in Little Rock, AR, is seeking a Marketing Manager to develop and execute strategic plans, manage multi-channel campaigns, and ensure cohesive brand messaging. You will collaborate with product, sales, and customer service teams, lead content creation, analyze performance data, and drive ROI while adapting to a nonprofit environment that values community impact and outreach.

Hybrid work options may be available, with occasional travel for events and conferences in

Qualifications

• Minimum of 1 year experience in marketing with managerial responsibilities in the non-profit sector.
• Proficiency in marketing software such as Google Analytics, HubSpot, and CRM systems.
• Excellent communication and leadership skills.
• Strong analytical skills and data-driven decision making.
• Creative mindset with attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with digital marketing and content strategy.
• Familiarity with social media advertising platforms.

Responsibilities

• Develop and implement marketing plans that align with objectives.
• Plan and optimize multi-channel campaigns including email, social, digital ads, SEO, and content.
• Manage the marketing budget and report ROI.
• Conduct market research to identify trends and opportunities.
• Collaborate with product development, sales, and customer service.
• Oversee content and creative work to ensure brand consistency.
• Analyze customer insights to refine targets and personalize campaigns.
• Communicate plans and results to stakeholders.

Skills

Digital marketing

Leadership

Analytics

Content strategy

Tools

Google Analytics

HubSpot

CRM systems

Job description

Independent Case Management in Little Rock, AR, is seeking a Marketing Manager to develop and execute strategic plans, manage multi-channel campaigns, and ensure cohesive brand messaging. You will collaborate with product, sales, and customer service teams, lead content creation, analyze performance data, and drive ROI while adapting to a nonprofit environment that values community impact and outreach.

Hybrid work options may be available, with occasional travel for events and conferences in