Marketing Specialist Growth | System Marketing

Baptist Healthcare; Little Rock (AR); On-site; USD 50,000 - 75,000; Full time

Job summary

Baptist Health in Little Rock is seeking a Marketing Specialist Growth to lead growth marketing efforts across the system. The role covers social media, copy-writing, digital and traditional media, Google Analytics, website support, and event planning.

You will coordinate partnerships, job fairs, recruitment events and community sponsorships while onboarding new employees with media experience. Strong teamwork, organization and multitasking are essential.

Qualifications

• Bachelor degree in Marketing, Communications, Business, Journalism or related field.
• 3+ years’ experience in social media marketing and digital content.
• 3+ years’ experience preferred in maintaining/managing a website or mobile app on a CMS tool.
• 3+ years’ experience with traditional/digital media placement and buying.
• 3+ years’ experience preferred in graphic design skills, photography or video editing.
• 3+ years’ experience preferred in knowledge and understanding of CRM tools (customer relationship marketing).
• Experience in copy writing and content research for articles, blogs and newsfeed.
• Proficient in Microsoft suite, Excel, Access, Word, PowerPoint, etc.
• Certified in reading and analyzing Google Analytics preferred.
• Strong organizational skills and detail oriented.
• Ability to prioritize and multi-task in fast-paced, changing environment.
• Ability to work independently and efficiently on multiple projects and meet tight deadlines.
• Excellent analytical, critical thinking and problem-solving skills.
• Ability to foster collaborative working relationships.
• An outgoing personality with an innate ability to connect with others to promote and advertise products and services.
• Maintain a professional attitude, demeanor and appearance at all times.

Responsibilities

• Lead and coordinate growth marketing initiatives.
• Oversee traditional and digital marketing efforts.
• Manage social media, copy-writing, graphics and analytics.
• Support events: job fairs, partnerships, sponsorships.
• Train onboarding new employees with media experience.
• Collaborate across departments to drive branding.

Skills

Social media marketing

Content creation

Digital platforms

CRM tools

Graphic design

Photography

Video editing

Copy writing

Google Analytics

CMS tools

Website maintenance

Microsoft Office

Attention to detail

Education

Bachelor degree in Marketing/ Communications/ Business/ Journalism

Tools

CMS tools

Google Analytics

Job description

Marketing Specialist Growth

| System Marketing | Job ID:

65249

BHMC-Little Rock

Marketing and Public Relations

Full Time

Job Details

Department: System Marketing

Shift: Day

Working Hours: 8-5

Summary:
The Marketing Specialist-Growth position will play a leadership role in aiding all marketing efforts that support the Baptist Health system and service line growth. The job requires an individual that’s organized, works well with others and is willing to jump into a fast-paced environment where no day is the same. The role will lead and coordinate a myriad of areas within the Marketing & Communications Department including both traditional and digital marketing efforts, some of which include: social media, copy-writing, ordering promotional products, graphic design, google analytics, website support, print ad placement, photography and more! As Marketing Specialist-Growth, this person is expected to help plan and coordinate certain Baptist Health events such as booth staffing for partnerships, job fairs, recruitment events, and community sponsorships and serve as training liaison for onboarding new employees with traditional media experience. The Marketing Specialist-Growth will offer experience and expertise in tradigital media in creating and implementing marketing plans across the organization to drive initiatives to support Baptist Health's overall marketing and branding objectives.

Other information:

• Minimum Bachelor Degree in Marketing, Communications, Business, Journalism or related field
• 3+ years’ experience in social media marketing, social content creation and use of digital platforms (website, blogs, social channels, e-newsletters, etc.)
• 3+ years’ experience preferred in maintaining/managing a website or mobile app on a CMS tool
• 3+ years’ experience with traditional/digital media placement and buying
• 3+ years’ experience preferred in graphic design skills, photography or video editing
• 3+ years’ experience preferred in knowledge and understanding of CRM tools (customer relationship marketing)
• Experience in copy writing and content research for articles, blogs and newsfeed
• Proficient in Microsoft suite, Excel, Access, Word, PowerPoint, etc
• Certified in reading and analyzing Google analytics preferred
• Strong organizational skills and detail oriented
• Ability to prioritize and multi-task in fast-paced, changing environment
• Ability to work independently and efficiently on multiple projects and meet tight deadlines
• Excellent analytical, critical thinking and problem-solving skills
• Ability to foster collaborative working relationships
• An outgoing personality with an innate ability to connect with others in order to promote and advertise products and services
• Maintain a professional attitude, demeanor and appearance at all times

This job will be authorized80.00 hours bi-weekly.

Department: System MarketingShift: DayWorking Hours: 8-5Summary:The Marketing Specialist-Growth position will play a leadership role in aiding all marketing efforts that support the Baptist Health system and service line growth. The job requires an individual that’s organized, works well with others and is willing to jump into a fast-paced environment where no day is the same. The role will lead and coordinate a myriad of areas within the Marketing & Communications Department including both traditional and digital marketing efforts, some of which include: social media, copy-writing, ordering promotional products, graphic design, google analytics, website support, print ad placement, photography and more! As Marketing Specialist-Growth, this person is expected to help plan and coordinate certain Baptist Health events such as booth staffing for partnerships, job fairs, recruitment events, and community sponsorships and serve as training liaison for onboarding new employees with traditional media experience. The Marketing Specialist-Growth will offer experience and expertise in tradigital media in creating and implementing marketing plans across the organization to drive initiatives to support Baptist Health's overall marketing and branding objectives.Other information: Minimum Bachelor Degree in Marketing, Communications, Business, Journalism or related field3+ years’ experience in social media marketing, social content creation and use of digital platforms (website, blogs, social channels, e-newsletters, etc.)3+ years’ experience preferred in maintaining/managing a website or mobile app on a CMS tool3+ years’ experience with traditional/digital media placement and buying3+ years’ experience preferred in graphic design skills, photography or video editing3+ years’ experience preferred in knowledge and understanding of CRM tools (customer relationship marketing)Experience in copy writing and content research for articles, blogs and newsfeedProficient in Microsoft suite, Excel, Access, Word, PowerPoint, etcCertified in reading and analyzing Google analytics preferredStrong organizational skills and detail orientedAbility to prioritize and multi-task in fast-paced, changing environmentAbility to work independently and efficiently on multiple projects and meet tight deadlinesExcellent analytical, critical thinking and problem-solving skillsAbility to foster collaborative working relationshipsAn outgoing personality with an innate ability to connect with others in order to promote and advertise products and servicesMaintain a professional attitude, demeanor and appearance at all timesThis job will be authorized80.00 hours bi-weekly.