Growth Marketing Specialist

Digital People; Austin (TX); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading marketing firm is seeking a Growth Marketing Specialist to join their lifecycle marketing team. This role focuses on reactivating disengaged customers through personalized campaigns across various channels. The ideal candidate will have experience in email marketing and automation tools, and will work collaboratively to optimize campaigns and drive customer engagement.

Qualifications

• 2+ years of experience with email and marketing automation campaigns.
• Familiarity with marketing platforms and reporting tools.

Responsibilities

• Build and launch email and digital campaigns using automation tools.
• Analyze performance metrics and translate insights into action.
• Collaborate with cross-functional teams to refine messaging.

Skills

Lifecycle Marketing

Customer Segmentation

Data Analysis

Project Management

Tools

Tableau

Braze

Marketo

Salesforce Marketing Cloud

SendGrid

Job description

Join to apply for the Growth Marketing Specialist role at Digital People.

Base pay range

$40.00/hr - $48.00/hr

About The Role

We’re seeking a strategic, data-driven Growth Marketing Specialist to join our lifecycle marketing team on a contract basis. This role focuses on reactivation—bringing back customers who have disengaged—with smart, personalized marketing campaigns that span email, in-app messaging, and digital ads.

You’ll collaborate cross-functionally with marketing, product, analytics, and engineering to develop and optimize multi-channel campaigns. If you love using automation platforms, analyzing campaign performance, and building processes that scale, this is your chance to make a measurable impact.

What You’ll Do

• Build and launch high-impact email and digital campaigns using marketing automation tools
• Design, test, and iterate on campaigns using A/B and multivariate testing
• Collaborate with product, operations, data, and creative teams to refine messaging and target segmentation
• Analyze performance metrics (open/click/conversion rates) and translate insights into action
• Manage project timelines, QA workflows, and documentation updates

What We’re Looking For

• 2+ years of hands-on experience with complex email and marketing automation campaigns
• Familiarity with platforms like Braze, Iterable, Marketo, Salesforce Marketing Cloud, SendGrid, or similar
• Strong grasp of lifecycle marketing, CRM strategy, and customer segmentation
• Experience using reporting tools such as Tableau (SQL a plus)
• Organized, detail-oriented, and capable of managing multiple campaigns at once
• Bonus: experience in B2B marketing or multilingual campaign execution

Tools You Might Use Here

Braze, Iterable, SendGrid, Marketo, Mailchimp, Tableau, Asana, Litmus, SQL, Airtable

Why Join Us

This is a high-impact opportunity where your work directly supports customer growth and retention. You’ll work with a talented, collaborative team in a fully remote environment, with flexibility and autonomy to bring your marketing ideas to life.

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About Digital People

Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.