Growth Marketing Specialist

GoGoGrandparent; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Growth Marketing Specialist to drive growth through strategic management of paid acquisition campaigns. In this fully remote role, you will optimize and scale campaigns across various platforms, leveraging your analytical skills to enhance ROI. Collaborating with cross-functional teams, you'll create a roadmap for success, ensuring effective execution and insightful analysis. If you're passionate about data-driven marketing and eager to make an impact in a growing organization, this opportunity is perfect for you.

Benefits

Healthcare Insurance (Medical, Dental, Vision)

8 Paid company holidays + 4 Float days

Personal Time-off of 15 days

401k Plan

Parental leave

Qualifications

• 2–4 years of experience in B2C paid search and performance marketing.
• Strong analytical skills and ability to manage multiple campaigns.

Responsibilities

• Optimize and scale paid acquisition campaigns across Google Ads and other platforms.
• Analyze campaign performance and draw actionable insights.

Skills

B2C paid search

Performance marketing

Google Ads

Data analytics

A/B testing

Analytical skills

Education

Bachelor’s degree in data analytics

Tools

Google Ads

Tableau

SQL

Job description

Job Summary

GoGo has seen significant growth across new channels, services, and audiences. We are looking for a data-driven and strategic Growth Marketing Specialist to help manage and optimize our paid acquisition efforts. You’ll be an instrumental player to drive growth by owning campaign execution, analysis, and scaling across channels and services.

This is a fully remote position located in the United States

Job Responsibilities:

• Optimize and scale large-scale paid acquisition campaigns across Google Ads (Search, Performance Max, Demand Gen, YouTube) and other relevant platforms
• Create and maintain a clear campaign roadmap, prioritizing optimization and growth opportunities across channels and services
• Partner with an external agency for campaign execution, reporting, and experimentation while maintaining spend to goals
• Analyze campaign performance using available tools and data, drawing actionable insights to improve ROI and efficiency
• Conduct A/B testing to improve ad creatives, bidding strategies, audience targeting, and optimizing funnel steps including calls, leads, and registrations
• Collaborate cross-functionally with marketing, product, operations, and engineering teams

Skills & Qualifications:

• Bachelor’s degree with an emphasis on data analytics preferred
• 2–4 years of hands-on experience in B2C paid search and performance marketing
• Deep knowledge of Google Ads, including Search, Performance Max, Demand Gen, and YouTube
• Strong analytical skills and comfort working with performance data
• Ability to manage multiple campaigns and priorities with attention to detail

Nice to have:

• Understanding or experience with subscription business model
• Experience messaging and marketing to seniors or family of seniors
• General SQL knowledge
• Experience with Tableau

Benefits

• Healthcare Insurance (Medical, Dental, Vision)
• 8 Paid company holidays + 4 Float days
• Personal Time-off of 15 days
• 401k Plan
• Parental leave