Growth Marketing Specialist

Independence Pet Group; Chicago (IL); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in the pet insurance sector is seeking a Growth Marketing Specialist. This role focuses on executing and optimizing paid media and affiliate marketing campaigns. Ideal candidates are data-driven marketers with strong analytical and communication skills, capable of managing budgets and tracking performance. Join a dynamic team dedicated to enhancing pet well-being through innovative marketing strategies.

Benefits

Medical, dental, vision insurance

Life Insurance

Parental leave (12 weeks paid)

HSA, FSA, retirement plans

Paid time off

Pet-friendly office

Qualifications

• At least 3 years relevant experience.
• Proven success in managing paid media and affiliate programs.

Responsibilities

• Lead execution and optimization of paid media campaigns.
• Support growth and daily management of affiliate channels.
• Analyze and report on marketing performance.

Skills

Analytical

Communication

Project Management

Education

Bachelor’s Degree

Tools

Analytics

Budgeting

Job description

Join to apply for the Growth Marketing Specialist role at Independence Pet Group.

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Established in 2021, Independence Pet Holdings is a corporate holding company managing a diverse portfolio of pet health brands and services across North America, including insurance, pet education, and recovery services.

We believe pet insurance is more than a financial product; we build solutions to simplify pet parenting and improve pet well-being. We operate a full stack of resources, capital, and services to support pet owners, with a multi-brand and omni-channel approach including our own insurance carrier, brands, and partner brands.

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) insure over 1 million pets in the U.S. and Canada, providing resources, safety, and business solutions to the pet industry.

Job Summary

IPG seeks a Growth Marketing Specialist focused on paid media and affiliate marketing. The role involves executing and optimizing performance-driven campaigns, bridging strategic planning with go-to-market execution, and reporting insights to optimize across paid, affiliate, and other digital channels.

This position is ideal for a data-driven marketer who collaborates with internal teams and agencies to manage and scale campaigns, supporting email, SEO, and analytics efforts.

About You

You are experienced in paid media and affiliate programs, capable of managing budgets, tracking performance, and optimizing campaigns. You are organized, analytical, and an effective communicator who works cross-functionally to achieve results.

Job Location

Remote USA

Main Responsibilities

Paid Media & Digital Advertising

• Lead execution, optimization, and reporting of paid media campaigns across search, social, and display.
• Manage agency and platform relationships, budgets, A/B testing, and creative briefs.
• Monitor performance and adjust strategies to improve efficiency and ROAS.

Affiliate Marketing

• Support growth and daily management of affiliate channels.
• Collaborate with partners to optimize and expand reach.
• Coordinate creative/promotional offers, track performance, and report regularly.
• Ensure compliance with brand and contractual guidelines.

Marketing Analytics & Reporting

• Analyze and report on marketing performance, providing insights for strategy.
• Share findings with teams to support ongoing improvement.

Basic Qualifications

• Bachelor’s Degree or equivalent experience (1 year experience = 1 year college)
• At least 3 years relevant experience

Preferred Qualifications

• Proven success in managing paid media and affiliate programs
• Proficiency in analytics, budgeting, reporting
• Strong project management and organizational skills
• Excellent communication skills
• Analytical, proactive, results-oriented
• Comfortable in a fast-paced, collaborative environment

Benefits

Our jobs include healthcare, parental leave, and career growth opportunities, with offerings such as:

• Medical, dental, vision insurance
• Life Insurance, disability coverage
• Parental leave (12 weeks paid)
• HSA, FSA, retirement plans
• Paid time off, holidays, Wellness Day
• Volunteer leave, pet-friendly office, commuter benefits
• Group Pet Insurance, training, Employee Assistance Program

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Insurance

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