Growth Marketing Specialist

Staffmark Group; Austin (TX); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a strategic Growth Marketing Specialist to join their lifecycle marketing team. This role focuses on reactivating disengaged customers through personalized marketing campaigns. The ideal candidate will collaborate across teams to optimize multi-channel campaigns, utilizing automation and data analysis to drive customer engagement and retention.

Qualifications

• 2+ years of experience with email and marketing automation campaigns.
• Familiarity with platforms like Braze, Iterable, and Marketo.

Responsibilities

• Execute lifecycle marketing strategies to reactivate customers.
• Build and launch email and digital campaigns using automation tools.
• Analyze performance metrics and translate insights into action.

Skills

Email Marketing

Data Analysis

Customer Segmentation

Project Management

Tools

Braze

Marketo

Tableau

SQL

Job description

About the Role

We're seeking a strategic, data-driven Growth Marketing Specialist to join our lifecycle marketing team on a contract basis. This role focuses on reactivation-bringing back customers who have disengaged-with smart, personalized marketing campaigns that span email, in-app messaging, and digital ads.

You'll collaborate cross-functionally with marketing, product, analytics, and engineering to develop and optimize multi-channel campaigns. If you love using automation platforms, analyzing campaign performance, and building processes that scale, this is your chance to make a measurable impact.

What You'll Do:

Execute lifecycle marketing strategies focused on reactivating small- and medium-sized business customers

• Build and launch high-impact email and digital campaigns using marketing automation tools


• Design, test, and iterate on campaigns using A/B and multivariate testing


• Collaborate with product, operations, data, and creative teams to refine messaging and target segmentation


• Analyze performance metrics (open/click/conversion rates) and translate insights into action


• Manage project timelines, QA workflows, and documentation updates

What We're Looking For:

• 2+ years of hands-on experience with complex email and marketing automation campaigns


• Familiarity with platforms like Braze, Iterable, Marketo, Salesforce Marketing Cloud, SendGrid, or similar


• Strong grasp of lifecycle marketing, CRM strategy, and customer segmentation


• Experience using reporting tools such as Tableau (SQL a plus)


• Organized, detail-oriented, and capable of managing multiple campaigns at once


• Bonus: experience in B2B marketing or multilingual campaign execution

Tools You Might Use Here:

Braze, Iterable, SendGrid, Marketo, Mailchimp, Tableau, Asana, Litmus, SQL, Airtable

Why Join Us:

This is a high-impact opportunity where your work directly supports customer growth and retention. You'll work with a talented, collaborative team in a fully remote environment, with flexibility and autonomy to bring your marketing ideas to life.

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About Digital People

Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

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