Senior Growth Marketing Strategist — AI-Powered B2G SaaS

OpenGov; Chicago (IL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Comprehensive healthcare options

Flexible vacation policy

401(k) with company match

Parental leave and wellness stipends

Professional development

Catered team lunches

Job summary

OpenGov is seeking a Senior Growth Marketing Specialist to own the go-to-market lifecycle for products, features, and campaigns. You will craft positioning, drive demand programs, build enablement collateral, and measure impact across the pipeline.

This hands-on role blends storytelling with data to position OpenGov as the AI and ERP leader for state and local governments. You will collaborate with design, brand, and ops, owning outcomes end-to-end.

Qualifications

• 5+ years in B2B or B2G marketing, ideally SaaS or high-growth environments.
• Proven track record creating and executing multi-channel campaigns that generate pipeline.
• Strong writing and editing with campaign examples.
• Experience owning product positioning, GTM strategy, launches, or messaging development.
• Hands-on proficiency with Marketo, Salesforce, and marketing analytics.

Responsibilities

• Build and launch integrated multi-channel campaigns to drive qualified pipeline.
• Create marketing content: emails, landing pages, ads, ebooks, stories, blogs; leverage AI tools.
• Develop GTM messaging informed by customer insights and competitive intel; create enablement materials.
• Define market segments, personas, and ICP insights for targeting.

Skills

B2B/B2G marketing

Multi-channel campaigns

Content creation

AI-enabled marketing

Analytics & measurement

Strong writing

Tools

Marketo

Salesforce

Job description

OpenGov is seeking a Senior Growth Marketing Specialist to own the go-to-market lifecycle for products, features, and campaigns. You will craft positioning, drive demand programs, build enablement collateral, and measure impact across the pipeline.

This hands-on role blends storytelling with data to position OpenGov as the AI and ERP leader for state and local governments. You will collaborate with design, brand, and ops, owning outcomes end-to-end.