Marketing Manager, News

Lever, Inc.; Nashville (TN); On-site; USD 120,000 - 160,000; Full time

Job summary

Daily Wire is seeking a growth-focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for DailyWire.com news content. You will own the full user journey from discovery to engagement to paid conversion, and develop data-driven strategies across SEO, social, and distribution channels while partnering with editorial, product, and growth teams.

This high-ownership role requires a deep understanding of digital publishing, the ability to scale

Qualifications

• 7-10+ years of experience in marketing, communications, journalism, or related field.
• Experience in digital publishing, audience development, or growth marketing for news or media organizations preferred.
• Proven track record in driving traffic growth and subscription conversion through data-driven strategies.
• Strong understanding of SEO, content distribution, and platform dynamics including Google Discover.
• Experience testing and optimizing paywalls, user flows, and conversion strategies.
• Ability to analyze data and translate insights into actionable growth initiatives.
• Strong ownership mindset with ability to execute strategies independently.
• Excellent communication, organization, and cross-functional collaboration skills.

Responsibilities

• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms.
• Own the full funnel from first click through subscription conversion, optimizing engagement and retention.
• Develop and optimize paywall strategies, messaging, and user flows to increase conversions.
• Analyze performance across traffic, engagement, and conversion metrics to inform strategy.
• Build and manage distribution strategies across search engines, news aggregators, and social platforms.
• Partner with editorial teams to optimize headlines, packaging, timing, and content distribution.
• Drive experimentation across channels, messaging, and user experiences to improve performance.
• Identify and scale growth opportunities such as Google Discover and algorithm-driven platforms.
• Manage cross-functional initiatives, timelines, and execution across teams.

Job description

The Daily Wire is looking for a growth focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for DailyWire.com news content. This role owns the full user journey from discovery to engagement to paid conversion, with direct impact on subscriber growth and revenue. You will develop and execute data driven strategies across SEO, social, and emerging distribution channels, while partnering closely with editorial, product, and growth teams. This is a high ownership role for someone who understands digital publishing, thrives in fast moving environments, and knows how to scale what works.

Primary Responsibilities

• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
• Own the full funnel from first click through subscription conversion, optimizing engagement and retention
• Develop and optimize paywall strategies, messaging, and user flows to increase conversions
• Analyze performance across traffic, engagement, and conversion metrics to inform strategy
• Build and manage distribution strategies across search engines, news aggregators, and social platforms
• Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
• Drive experimentation across channels, messaging, and user experiences to improve performance
• Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
• Manage cross functional initiatives, timelines, and execution across teams

Experience & Requirements

• 7-10+ years of experience
• Background in Marketing, Communications, Journalism, or a related field preferred
• Experience in digital publishing, audience development, or growth marketing for news or media organizations
• Proven track record of driving traffic growth and subscription conversion through data driven strategies
• Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
• Experience testing and optimizing paywalls, user flows, and conversion strategies
• Ability to analyze data and translate insights into actionable growth initiatives
• Strong ownership mindset with the ability to build and execute strategies independently
• Excellent communication, organization, and cross functional collaboration skills
• Preferred: Experience in a digital publishing environment

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:

Daily Wire

Daily Wire Facebook

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Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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