Marketing Manager, News

The Daily Wire; Nashville (TN); On-site; USD 70,000 - 90,000; Full time

Job summary

A media organization based in Nashville is seeking a Marketing Manager to lead audience development and traffic acquisition for its news content. This is a growth-focused role that requires expertise in digital publishing and data-driven strategies to enhance subscriber growth and revenue. Responsibilities include managing traffic growth across multiple channels, optimizing user engagement, and analyzing audience metrics. The ideal candidate will possess strong communication skills and a solid understanding of SEO. This is an opportunity to make a direct impact in a fast-paced media environment.

Qualifications

• Proven track record of driving traffic growth and conversion.
• Ability to analyze data and translate insights into strategies.
• Strong ownership mindset and ability to execute independently.

Responsibilities

• Lead audience acquisition across various platforms.
• Optimize paywall strategies for increased conversions.
• Analyze performance metrics to inform strategy.

Skills

Background in Marketing

Experience in digital publishing

Strong understanding of SEO

Excellent communication skills

Education

Degree in Marketing, Communications, Journalism, or related field

Job description

The Daily Wire is looking for a growth focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for DailyWire.com news content. This role owns the full user journey from discovery to engagement to paid conversion, with direct impact on subscriber growth and revenue. You will develop and execute data driven strategies across SEO, social, and emerging distribution channels, while partnering closely with editorial, product, and growth teams. This is a high ownership role for someone who understands digital publishing, thrives in fast moving environments, and knows how to scale what works.

Primary Responsibilities

• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
• Own the full funnel from first click through subscription conversion, optimizing engagement and retention
• Develop and optimize paywall strategies, messaging, and user flows to increase conversions
• Analyze performance across traffic, engagement, and conversion metrics to inform strategy
• Build and manage distribution strategies across search engines, news aggregators, and social platforms
• Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
• Drive experimentation across channels, messaging, and user experiences to improve performance
• Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
• Manage cross functional initiatives, timelines, and execution across teams

Experience & Requirements

• Background in Marketing, Communications, Journalism, or a related field preferred
• Experience in digital publishing, audience development, or growth marketing for news or media organizations
• Proven track record of driving traffic growth and subscription conversion through data driven strategies
• Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
• Experience testing and optimizing paywalls, user flows, and conversion strategies
• Ability to analyze data and translate insights into actionable growth initiatives
• Strong ownership mindset with the ability to build and execute strategies independently
• Excellent communication, organization, and cross functional collaboration skills

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!