Marketing Manager, News

Medium; Nashville (TN); On-site; USD 70,000 - 110,000; Full time

Job summary

A leading media organization is seeking a Marketing Manager to enhance audience development, traffic acquisition, and subscription conversion for their news content. This position involves owning the entire user journey, utilizing data-driven strategies across SEO and social media, and collaborating with editorial and growth teams. Ideal candidates will have experience in digital publishing and a strong background in growth marketing. The role requires excellent communication and organizational skills, with ownership of strategies integral to subscriber growth and revenue.

Qualifications

• Background in Marketing, Communications, Journalism, or a related field preferred.
• Experience in digital publishing, audience development, or growth marketing.
• Proven track record of driving traffic growth and subscription conversion.
• Strong understanding of SEO, content distribution, and platform dynamics including Google Discover.
• Experience testing and optimizing paywalls, user flows, and conversion strategies.
• Ability to translate data-driven insights into growth initiatives.
• Strong ownership mindset with the ability to execute independently.

Responsibilities

• Lead traffic growth and audience acquisition across various platforms.
• Own the full funnel from first click through subscription conversion.
• Develop and optimize paywall strategies to increase conversions.
• Analyze performance across traffic, engagement, and conversion metrics to inform strategy.
• Build and manage distribution strategies across search engines, news aggregators, and social platforms.
• Partner with editorial teams to optimize headlines, packaging, timing, and content distribution.
• Drive experimentation across channels, messaging, and user experiences to improve performance.
• Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms.
• Manage cross functional initiatives, timelines, and execution across teams.

Skills

Digital publishing knowledge

SEO expertise

Data analysis skills

Strong communication skills

Growth marketing experience

Cross-functional collaboration

Education

Degree in Marketing, Communications, or Journalism

Tools

Google Discover

Job description

The Daily Wire is looking for a growth focused Marketing Manager, News, to lead audience development, traffic acquisition, and subscription conversion for DailyWire.com news content. This role owns the full user journey from discovery to engagement to paid conversion, with direct impact on subscriber growth and revenue. You will develop and execute data driven strategies across SEO, social, and emerging distribution channels, while partnering closely with editorial, product, and growth teams. This is a high ownership role for someone who understands digital publishing, thrives in fast moving environments, and knows how to scale what works.

Primary Responsibilities

• Lead traffic growth and audience acquisition across search, social, referral, and emerging platforms
• Own the full funnel from first click through subscription conversion, optimizing engagement and retention
• Develop and optimize paywall strategies, messaging, and user flows to increase conversions
• Analyze performance across traffic, engagement, and conversion metrics to inform strategy
• Build and manage distribution strategies across search engines, news aggregators, and social platforms
• Partner with editorial teams to optimize headlines, packaging, timing, and content distribution
• Drive experimentation across channels, messaging, and user experiences to improve performance
• Identify and scale emerging growth opportunities such as Google Discover and algorithm driven platforms
• Manage cross functional initiatives, timelines, and execution across teams

Experience & Requirements

• Background in Marketing, Communications, Journalism, or a related field preferred
• Experience in digital publishing, audience development, or growth marketing for news or media organizations
• Proven track record of driving traffic growth and subscription conversion through data driven strategies
• Strong understanding of SEO, content distribution, and platform dynamics including Google Discover
• Experience testing and optimizing paywalls, user flows, and conversion strategies
• Ability to analyze data and translate insights into actionable growth initiatives
• Strong ownership mindset with the ability to build and execute strategies independently
• Excellent communication, organization, and cross functional collaboration skills

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