Growth Marketing Manager: Scale Global User Growth

TikTok USDS Joint Venture; San Jose (CA); On-site; USD 96,000 - 151,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Parental leave

Disability insurance

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok USDS Joint Venture LLC is seeking a growth-focused marketer to drive user acquisition through performance channels and manage substantial budgets in a hybrid US market. The role interfaces with cross-functional teams to deliver data-driven strategies, optimization, and ROI-conscious campaigns across products.

The team operates in a fast-paced, cross-border environment with evolving delivery models. The position requires collaboration with global teams, strong analytical abilities, and the

Qualifications

• Bachelor's or Master's degree.
• 2+ years of professional experience in a user growth role involving media buying, performance ads strategy, etc.
• Proficiency with performance ads on top SRNs and network medias. In-depth knowledge and understanding of digital platforms.
• Experience with managing large budgets efficiently.
• Experience using data to conceptualize and execute paid growth targeting strategies.

Responsibilities

• Manage multiple growth channels with a considerable budget and explore different resources to optimize performance.
• Define strategies to support various business goals including but not limited to retargeting, retention optimization, etc.
• Accurate analysis, forecasting and reporting. Bring insights to the business and form methodologies at a large scope.
• Enthusiastic at tackling complex situations, providing solutions and building strategies from 0 to 1.
• Build strategies with cross-functional colleagues to serve key objectives. Be a reliable source to XFN partners for product improvements. Develop marketing strategies with a ROI & efficiency conscious mindset.

Skills

Media buying

Performance ads

Data analysis

Forecasting

Cross-functional collaboration

Budget management

Education

Bachelor's or Master's degree

Tools

Advertising platforms

Job description

TikTok USDS Joint Venture LLC is seeking a growth-focused marketer to drive user acquisition through performance channels and manage substantial budgets in a hybrid US market. The role interfaces with cross-functional teams to deliver data-driven strategies, optimization, and ROI-conscious campaigns across products.

The team operates in a fast-paced, cross-border environment with evolving delivery models. The position requires collaboration with global teams, strong analytical abilities, and the