Growth Marketing Lead: Scale Global User Acquisition

TikTok USDS Joint Venture; San Jose (CA); Hybrid; USD 107,000 - 198,000; Full time

Job summary

TikTok USDS Joint Venture is hiring for a User Growth role focused on driving new user acquisition and optimizing paid growth strategies within the US market. The team collaborates across departments to align marketing programs with business goals, while navigating a hybrid work environment with in-office requirements up to three days per week.

The ideal candidate has 5+ years in user growth, strong data analysis, budgeting skills, and experience with performance media across top networks.

Qualifications

• Minimum: Bachelor's or Master's degree.
• 5+ years in a user growth role involving media buying and performance ads strategy.
• Experience with managing large budgets efficiently.
• Ability to use data to design paid growth targeting strategies.

Responsibilities

• Manage multiple growth channels with a substantial budget and optimize performance.
• Define strategies for retargeting, retention, and other business goals.
• Perform accurate analysis, forecasting and reporting; derive insights and scalable methodologies.
• Tackle complex situations, build solutions from 0 to 1.
• Collaborate cross-functionally with teams to drive product improvements and ROI.

Skills

Media buying

Performance ads

Budget management

Data-driven targeting

Forecasting & reporting

Education

Bachelor's or Master's degree

Job description

TikTok USDS Joint Venture is hiring for a User Growth role focused on driving new user acquisition and optimizing paid growth strategies within the US market. The team collaborates across departments to align marketing programs with business goals, while navigating a hybrid work environment with in-office requirements up to three days per week.

The ideal candidate has 5+ years in user growth, strong data analysis, budgeting skills, and experience with performance media across top networks.