Growth Marketing Manager - SaaS & Subscriptions (NY)

Law Business Research Limited; New York (NY); On-site; USD 90,000 - 100,000; Full time

Job summary

Centellic is seeking a Growth Marketing Manager to drive demand generation, subscriber acquisition and growth across our portfolio of subscription products and specialist legal intelligence solutions. This role combines campaign execution, content marketing, marketing automation and conversion optimisation.

You’ll bring experience from a SaaS, digital subscription or recurring-revenue business, with an understanding of how to use free and freemium content, trials and product engagement to

Qualifications

• Experience driving demand generation for SaaS or subscription businesses.
• Experience with marketing automation and lifecycle marketing.
• Ability to develop multi-channel campaigns.

Responsibilities

• Plan and execute lead generation and subscriber acquisition campaigns across Law.com products.
• Develop multi-touch campaigns across email, content, webinars, paid channels and website experiences.
• Build audience segments and targeting strategies based on customer profile, behaviour and engagement.
• Develop strategies to move audiences from free/freemium content and registered experiences towards paid subscriptions.
• Analyse campaign and funnel performance to improve engagement, conversion and subscription growth.

Skills

Lead generation

Subscriber acquisition

Campaign management

Content marketing

Marketing automation

Conversion optimization

Job description

Centellic is seeking a Growth Marketing Manager to drive demand generation, subscriber acquisition and growth across our portfolio of subscription products and specialist legal intelligence solutions. This role combines campaign execution, content marketing, marketing automation and conversion optimisation.

You’ll bring experience from a SaaS, digital subscription or recurring-revenue business, with an understanding of how to use free and freemium content, trials and product engagement to