Growth Marketing Manager

Law Business Research Limited; New York (NY); On-site; USD 90,000 - 100,000; Full time

Job summary

Centellic is seeking a Growth Marketing Manager to drive demand generation, subscriber acquisition and growth across our portfolio of subscription products and specialist legal intelligence solutions. This role combines campaign execution, content marketing, marketing automation and conversion optimisation.

You’ll bring experience from a SaaS, digital subscription or recurring-revenue business, with an understanding of how to use free and freemium content, trials and product engagement to

Qualifications

• Experience driving demand generation for SaaS or subscription businesses.
• Experience with marketing automation and lifecycle marketing.
• Ability to develop multi-channel campaigns.

Responsibilities

• Plan and execute lead generation and subscriber acquisition campaigns across Law.com products.
• Develop multi-touch campaigns across email, content, webinars, paid channels and website experiences.
• Build audience segments and targeting strategies based on customer profile, behaviour and engagement.
• Develop strategies to move audiences from free/freemium content and registered experiences towards paid subscriptions.
• Analyse campaign and funnel performance to improve engagement, conversion and subscription growth.

Skills

Lead generation

Subscriber acquisition

Campaign management

Content marketing

Marketing automation

Conversion optimization

Job description

Growth Marketing Manager

Department: Commercial

Employment Type: Full Time

Location: New York

Compensation: $90,000 - $100,000 / year

Description

Centellic is seeking a Growth Marketing Manager to drive demand generation, subscriber acquisition and growth across our portfolio of subscription products and specialist legal intelligence solutions.

This role combines campaign execution, content marketing, marketing automation and conversion optimisation. You'll bring experience from a SaaS, digital subscription or recurring-revenue business, with an understanding of how to use free and freemium content, trials and product engagement to convert audiences into paid subscribers.

You’ll work closely with Product Marketing, Product, Editorial, Sales and Digital to develop campaigns that generate qualified leads, increase engagement and drive subscription revenue.

Key Responsibilities

Lead Generation & Subscription Growth

• Plan and execute lead generation and subscriber acquisition campaigns across Law.com products.
• Develop multi-touch campaigns across email, content, webinars, paid channels and website experiences.
• Build audience segments and targeting strategies based on customer profile, behaviour and engagement.
• Develop strategies to move audiences from free/freemium content and registered experiences towards paid subscriptions.
• Analyse campaign and funnel performance to improve engagement, conversion and subscription growth.

Marketing Automation & Lifecycle Marketing

• Design and optimise automated email programmes, nurture tracks and engagement workflows.
• Develop prospect journeys based on behavioural signals, engagement and lifecycle stage.
• Use lead scoring, segmentation and profiling to deliver more relevant communications.
• Identify opportunities to improve acquisition, activation, conversion