Growth Marketing Manager: Retail Media & SEO

Supergoop!; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Product discounts

Paid time off

Job summary

Supergoop! in New York, NY, seeks a Manager of Growth Marketing specializing in Retail Media and SEO to lead the full SEO program and retail media investments.

You will partner with DTC, Sales, Creative, and Brand teams to optimize discovery, traffic, and revenue across the DTC site and retailer channels. The role requires 5+ years in retail media/SEO growth marketing, hands-on network management (Roundel, Amazon Ads, Sephora/Ulta), and a data-driven mindset.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5+ years in retail media, SEO, and/or growth marketing.
• Experience with Roundel and other beauty retailer networks.
• Strong SEO foundation across technical and content SEO.
• Proven growth in organic traffic and ROAS.
• Budget management for media programs.
• Cross-functional collaboration with DTC/Sales/Brand.

Responsibilities

• Own SEO strategy end-to-end — technical SEO, on-page optimization, content strategy, and keyword performance to drive traffic and revenue for the DTC site.
• Lead day-to-day engagement with retail media partners: planning, campaigns, optimization, reporting, and QBRs; be the primary contact between Supergoop!, partners, and agency.
• Build and execute retail media investment strategy across networks (Roundel, Amazon Ads, Sephora, Ulta) and prioritize to maximize sell-through/ROAS.
• Coordinate with DTC, Content, and Education teams for organic discovery, SEO and AEO; optimize landing pages, PDPs and cross-channel measurement.
• Liaise with network partners and agencies to manage performance, troubleshoot, and surface opportunities.
• Analyze ROAS, traffic, share of voice, rankings; synthesize insights into leadership-ready reports.
• Brief in retail media creative assets and ensure on-brand, timely delivery using best practices.
• Coordinate with Sales and Retail Marketing to align investments with accounts and promotions.
• Manage invoices, monthly accruals, and SEO tooling spend with Finance.
• Stay updated on beta offerings and new networks; identify testing opportunities and recommendations.
• Perform competitive analysis across retail media and organic search to identify gaps.

Skills

Retail media

SEO

Growth marketing

DTC

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Roundel

Amazon Ads

Sephora Media Network

Ulta

Job description

Supergoop! in New York, NY, seeks a Manager of Growth Marketing specializing in Retail Media and SEO to lead the full SEO program and retail media investments.

You will partner with DTC, Sales, Creative, and Brand teams to optimize discovery, traffic, and revenue across the DTC site and retailer channels. The role requires 5+ years in retail media/SEO growth marketing, hands-on network management (Roundel, Amazon Ads, Sephora/Ulta), and a data-driven mindset.