Director, Beauty Commerce & Omnichannel Growth

Omnicom Media; New York (NY); On-site; USD 150,000 - 160,000; Full time

Job summary

Omnicom Media in New York is seeking a Director, Commerce to lead the client’s eCommerce and in-store Shopper initiatives. You will manage an internal team, drive spend optimization with retailers, and partner with Planning to deliver omnichannel brand solutions.

The role requires deep data literacy, a track record in retail media, and strong client-facing skills to educate clients on evolving platforms and regulatory considerations in beauty marketing.

Qualifications

• 8–10 years total CPG/Media industry experience (eCommerce or traditional)
• Proven track record in the eCommerce/retail/shopper space
• Interest in the beauty industry and knowledge of mass retailer media
• Strong data literacy and ability to translate insights into client strategies
• Experience leading eretail/ecomm/shopper projects with creative agencies/partners
• Comfort using Excel, Power BI, and Tableau to inform decisions
• Client-facing experience and ability to educate clients on complex topics

Responsibilities

• Lead the strategy and execution of the client’s eCommerce and Shopper (in-store) business
• Lead the internal team who will support the execution
• Fuel negotiation to optimize spend with retailers and partners
• Partner with Strategic Planning teams for holistic omnichannel brand solutions
• Educate clients on regulatory aspects of beauty marketing across levels
• Define platform standards and share best practices within the Global team
• Collaborate with creative/production partners and measurement teams

Skills

Data analytics

Client facing

Strategic consulting

Ecommerce strategy

Retail media

Cross-functional leadership

Education

Bachelor's degree in Business, Marketing, or Management & Entrepreneurship

Tools

Excel

Power BI

Tableau

Nielsen

IRI

PacVue

Profitero

Job description

Omnicom Media in New York is seeking a Director, Commerce to lead the client’s eCommerce and in-store Shopper initiatives. You will manage an internal team, drive spend optimization with retailers, and partner with Planning to deliver omnichannel brand solutions.

The role requires deep data literacy, a track record in retail media, and strong client-facing skills to educate clients on evolving platforms and regulatory considerations in beauty marketing.