Manager, Growth Marketing - Retail Media & SEO

Supergoop!; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Product discounts

Paid time off

Job summary

Supergoop! in New York, NY, seeks a Manager of Growth Marketing specializing in Retail Media and SEO to lead the full SEO program and retail media investments.

You will partner with DTC, Sales, Creative, and Brand teams to optimize discovery, traffic, and revenue across the DTC site and retailer channels. The role requires 5+ years in retail media/SEO growth marketing, hands-on network management (Roundel, Amazon Ads, Sephora/Ulta), and a data-driven mindset.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 5+ years in retail media, SEO, and/or growth marketing.
• Experience with Roundel and other beauty retailer networks.
• Strong SEO foundation across technical and content SEO.
• Proven growth in organic traffic and ROAS.
• Budget management for media programs.
• Cross-functional collaboration with DTC/Sales/Brand.

Responsibilities

• Own SEO strategy end-to-end — technical SEO, on-page optimization, content strategy, and keyword performance to drive traffic and revenue for the DTC site.
• Lead day-to-day engagement with retail media partners: planning, campaigns, optimization, reporting, and QBRs; be the primary contact between Supergoop!, partners, and agency.
• Build and execute retail media investment strategy across networks (Roundel, Amazon Ads, Sephora, Ulta) and prioritize to maximize sell-through/ROAS.
• Coordinate with DTC, Content, and Education teams for organic discovery, SEO and AEO; optimize landing pages, PDPs and cross-channel measurement.
• Liaise with network partners and agencies to manage performance, troubleshoot, and surface opportunities.
• Analyze ROAS, traffic, share of voice, rankings; synthesize insights into leadership-ready reports.
• Brief in retail media creative assets and ensure on-brand, timely delivery using best practices.
• Coordinate with Sales and Retail Marketing to align investments with accounts and promotions.
• Manage invoices, monthly accruals, and SEO tooling spend with Finance.
• Stay updated on beta offerings and new networks; identify testing opportunities and recommendations.
• Perform competitive analysis across retail media and organic search to identify gaps.

Skills

Retail media

SEO

Growth marketing

DTC

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Roundel

Amazon Ads

Sephora Media Network

Ulta

Job description

Manager, Growth Marketing - Retail Media & SEO

New York, NY

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™

You are a performance marketer who lives at the intersection of retail media and organic search. You have a strong opinion on which retail media networks deserve investment, how to make a Roundel program sing, and how SEO and paid retail tactics work together to drive both site traffic and retailer sell-through. You’re hyper-organized, analytical, and equally comfortable in a retailer’s media dashboard or a technical SEO audit. You see DTC and retail.com as one connected ecosystem, not two separate channels.

Reporting to the Executive Director, Integrated Media & Measurement, you’ll be part of a fast-paced, innovative team building a best-in-class media program that reflects Supergoop!’s brand values. You will own retail media investment decisions, lead our SEO strategy, partner closely with the DTC and Sales teams, and keep a constant pulse on the evolving retail media and search landscape.

Responsibilities:

• Own Supergoop!’s SEO strategy end-to-end — technical SEO, on-page optimization, content strategy, and organic keyword performance — to drive qualified traffic and revenue to our DTC site.
• Own day-to-day engagement with our retail media partners planning, campaign execution, optimization, reporting, and quarterly business reviews. Act as the primary point of contact between Supergoop!, our retail partners, and our media agency.
• Build and execute the retail media investment strategy — recommending which retail media networks to invest in (Roundel, Amazon Ads, Sephora Media Network, Ulta, etc.), at what level, and against which priorities to maximize sell-through and ROAS.
• Partner closely with the DTC, Content, and Education teams to ensure that we’re optimized for organic discovery, inclusive of SEO and AEO. Coordinate on landing pages, content, PDP optimization, and cross-channel measurement.
• Liaise with retail media network partners and agency contacts to manage day-to-day performance, troubleshoot in-flight, and surface new opportunities.
• Analyze performance data across retail media and SEO — ROAS, sell-through, share of voice, organic traffic, keyword rankings — and synthesize insights into clear reporting for senior leadership.
• Brief in retail media creative assets and work closely with Creative, Brand, and Project Management to ensure on-brand, on-time delivery and apply best practices for retail-specific performance creative.
• Partner with Sales and Retail Marketing to align retail media investment with key account priorities, promotional moments, and CoOp opportunities.
• Manage retail media invoices, monthly budget accruals, and SEO tooling spend in coordination with Finance.
• Stay current on beta offerings, emerging retail media networks, and SEO algorithm changes — identify new testing opportunities and bring forward recommendations.
• Perform competitive analysis across both retail media presence and organic search to identify gaps and opportunities.

Qualifications/Experience:

• Bachelor’s degree or equivalent work experience.
• 5+ years of experience in retail media, SEO, and/or growth marketing — on the brand, retailer, or agency side. Experience working for a DTC and/or retailer-distributed beauty or CPG brand strongly preferred.
• Hands-on experience managing retail media network programs; direct experience with Roundel strongly preferred. Familiarity with Amazon Ads, Sephora Media Network, Ulta, and other beauty retailer networks is a plus.
• Strong SEO foundation across technical SEO, content SEO, and on-page optimization.
• Proven track record of driving measurable growth — organic traffic, retailer sell-through, ROAS — for a small to mid-sized brand.
• Experience managing meaningful media budgets and making channel-level investment recommendations.
• Well versed in media KPIs across both upper and lower funnel; deep understanding of how retail media and organic search performance tie back to overall business results.
• Strong cross-functional collaboration skills, especially with DTC/site, Sales, Creative, and Brand partners.
• Curious, detail-oriented, and a self-starter who can operate independently while staying tightly aligned with leadership.

Supergoop! shines bright for you and offers employees:

• Health & Wellness: Comprehensive medical, dental, and vision insurance, prescription coverage, and free preventive care.
• Savings & Spending Accounts: Health Savings Account (HSA) with employer contributions, Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting.
• Family Support: Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more), plus caregiving support resources.
• Mental Health & Wellbeing: Access to mental health programs, financial counseling, and wellness perks through the Bennie Marketplace.
• Income Protection: Company-paid life insurance, accidental death & dismemberment (AD&D), and short- and long-term disability coverage.
• Lifestyle Perks: Commuter benefits, exclusive employee discounts through PerkSpot, and optional benefits such as pet insurance.
• Time Off:
• Four weeks of accrued Paid Time Off
• Generous Company Holiday Schedule
• Flexible Summer Friday’s
• Soft Office Close from Christmas - New Years
• Future Planning: 401(k) retirement savings plan with company match.
• Employee Perks: Portfolio Rewards and Discounts, Product Discount, Troop Supergoop! Referral Program
• Environment: Hybrid work environment in bright and sunny offices in San Antonio and/or New York City

Supergoop! shines bright for you and offers US based full-time employees:

• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites

EEO Statement:

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Health and Safety Statement:

The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.