Growth Marketing Manager - Performance & Attribution Hybrid

Gravity IT Resources; Miami (FL); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Gravity IT Resources is seeking a Performance Marketing Manager to own paid digital campaigns across Google Ads, paid social, and emerging channels from Pembroke Pines. The role oversees budgets, campaign execution, and attribution to drive pipeline and revenue.

You will collaborate with Brand Marketing, AI GTM, Sales, and Systems to optimize conversion efficiency, report on performance, and recommend budget shifts based on data. This is a hybrid role based in Pembroke Pines, FL.

Qualifications

• 5+ years of experience in digital/performance marketing, ideally in B2B SaaS.
• Proven Google Ads expertise with strong familiarity in HubSpot marketing automation.
• Strong grasp of attribution logic and performance reporting.
• Ability to drive measurable pipeline and revenue results.
• Clear communication skills and a collaborative working style across Brand Marketing, AI GTM, Sales, and operations teams.

Responsibilities

• Own strategy and execution for Google Ads and paid digital channels.
• Allocate and optimize budgets across channels; test new channels intelligently.
• Decide when to execute directly versus agency partners.
• Continuously A/B test and optimize campaigns for CPM, QL, and velocity.
• Use HubSpot and attribution tools to connect engagement to pipeline, bookings, revenue.
• Partner with Sales to improve funnel visibility and performance.
• Define, track, and report on pipeline, bookings, revenue, mCAC, ROAS, conversions.
• Deliver weekly performance insights, monthly dashboards, quarterly retrospectives to executives.
• Use data to adjust strategy, spend shifts, or channel mix changes.
• Manage spending to align with budget targets and explain impact on pipeline.
• Set and report on lead generation targets and lead quality.
• Explore and deploy AI tools for creative optimization, media management, segmentation, and predictive analysis.
• Collaborate on priority accounts and campaign coordination with AI GTM, audience development, lifecycle, and outbound programs.
• Select, onboard, and manage agency relationships; set benchmarks and evaluate ROI.

Skills

Google Ads

HubSpot

Attribution

Performance reporting

Communication

Job description

Gravity IT Resources is seeking a Performance Marketing Manager to own paid digital campaigns across Google Ads, paid social, and emerging channels from Pembroke Pines. The role oversees budgets, campaign execution, and attribution to drive pipeline and revenue.

You will collaborate with Brand Marketing, AI GTM, Sales, and Systems to optimize conversion efficiency, report on performance, and recommend budget shifts based on data. This is a hybrid role based in Pembroke Pines, FL.