Growth Marketing Manager — Lifecycle & PLG (SaaS)

Ziff Davis Performance Marketing; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off

Employee Resource Groups

Professional development opportunities

Recognition programs

Job summary

Spiceworks, part of Ziff Davis, is seeking a hands-on Growth Marketing Manager to own user acquisition and lifecycle execution across Cloud Help Desk and Inventory Online. You will build, test, and optimize growth programs, from audience segmentation to activation and premium conversion, collaborating with Product and Community teams.

You’ll drive reactivation campaigns, lifecycle automation, multi-channel campaigns, and local meetups, measuring impact and reporting insights to guide product

Qualifications

• 2–5 years of hands-on B2B SaaS growth marketing experience.
• Experience building automated lifecycle campaigns using tools such as HubSpot, Intercom, Marketo.
• Hands-on experience with segmentation, behavioral targeting, email journeys, conversion funnels, and optimization.
• Experience organizing community events, user meetups, roadshows, or field marketing initiatives.
• Strong growth-oriented copywriting translating product capabilities into clear user benefits.
• Strong analytical mindset with comfort working with acquisition metrics, conversion rates, and growth targets.
• Ability to work independently, move quickly, experiment, learn from results, and own execution.
• Strong communication and collaboration skills with Product, Community, and technical experts.

Responsibilities

• Build, write, launch, and optimize targeted reactivation email campaigns for lapsed users.
• Own PLG and lifecycle campaigns from sign-up to activation and premium conversion.
• Create segmented, multi-channel campaigns; test messaging, audiences, timing, and paths.
• Plan and host localized user meetups, workshops, and roadshows to re-engage users.
• Deliver engaging sessions with product demos and clear digital conversion journeys.
• Collaborate with Community to convert discussions into acquisition opportunities.
• Track acquisition, engagement, reactivation, and conversion metrics; provide actionable insights.
• Own growth initiatives from audience selection to launch, measurement, and reporting.

Skills

SaaS growth marketing

User acquisition

Lifecycle marketing

Product-led growth

Growth analytics

Copywriting

Independent execution

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Intercom

Marketo

Campaign automation

Job description

Spiceworks, part of Ziff Davis, is seeking a hands-on Growth Marketing Manager to own user acquisition and lifecycle execution across Cloud Help Desk and Inventory Online. You will build, test, and optimize growth programs, from audience segmentation to activation and premium conversion, collaborating with Product and Community teams.

You’ll drive reactivation campaigns, lifecycle automation, multi-channel campaigns, and local meetups, measuring impact and reporting insights to guide product