Growth Marketing Manager — GTM & Content Lead

Aspinity; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Highway in Dallas, TX is seeking a Marketing Manager to own the go-to-market strategy for a specific business unit. You will develop positioning, messaging, and enablement materials, and partner with Product and Sales on launches.

You will create content like blogs, case studies, videos, and support events and campaigns to drive awareness and revenue. You will collaborate with centralized brand, content, and design teams to maintain consistency while tailoring materials to the business unit, and

Qualifications

• Experience creating strategic marketing campaigns with multi-layered reach.
• Strong organizational and project management skills for multiple events and projects.
• Excellent written and verbal communication, with ability to craft unique campaign content.
• Experience with Zoom Webinars, HubSpot, Salesforce, Canva, and PM tools.
• Bachelor's degree in Marketing or Business Administration preferred.
• Self-motivated and collaborative, able to coordinate with cross-functional teams.

Responsibilities

• Own and execute the go-to-market (GTM) strategy for the business unit.
• Develop and maintain positioning and messaging frameworks that articulate offerings.
• Create and manage sales and customer enablement materials (one-pagers, pitch decks, product walkthroughs, battle cards).
• Lead BU-specific content initiatives (blogs, case studies, customer videos).
• Partner with Product and Sales to support feature launches and drive adoption & retention.
• Monitor performance metrics and report on content usage, campaign results, and revenue impact.
• Gather feedback from sales, customers, and partners to inform strategy.
• Collaborate with brand, content, and design to maintain consistency while tailoring materials.
• Support event planning and execution for trade shows, webinars, and virtual events.

Skills

Strategic marketing campaigns

Organizational & project management

Written and verbal communication

Content creation for campaigns

Event planning and execution

Education

Bachelor's in Marketing or Business Administration

Tools

Zoom Webinars

HubSpot

Salesforce

Canva

Project management platforms

Job description

Highway in Dallas, TX is seeking a Marketing Manager to own the go-to-market strategy for a specific business unit. You will develop positioning, messaging, and enablement materials, and partner with Product and Sales on launches.

You will create content like blogs, case studies, videos, and support events and campaigns to drive awareness and revenue. You will collaborate with centralized brand, content, and design teams to maintain consistency while tailoring materials to the business unit, and