Dallas-Based Growth Marketing Director (Onsite)

Highway; Dallas (TX); On-site; USD 140,000 - 220,000; Full time

Job summary

Highway is seeking a Director of Growth Marketing in Dallas to lead the growth marketing teams for its business units. You will own the go-to-market strategy, messaging, and alignment with brand narratives across campaigns and content.

Collaborate with Sales, Product, and Marketing to enable demand generation, content creation, event planning, and performance analytics. You will drive awareness, adoption, and retention while reporting on revenue impact.

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 10+ years of experience leading teams in growth marketing or equivalent.
• Experience managing demand generation and growth marketing for large organizations.
• Ability to design marketing strategy with a multi-layered approach to reaching customers.
• Strong cross-departmental communication with senior leadership.
• Excellent organizational and project management skills with multiple events and projects.
• Excellent written and verbal communication, and ability to craft unique content for campaigns.
• Experience with Zoom Webinars, HubSpot, Salesforce, Canva, and project management platforms.

Responsibilities

• Lead and oversee the go-to-market (GTM) strategy for the business units, ensuring alignment with marketing objectives and messaging.
• Develop Marketing Growth Managers and maintain positioning and messaging frameworks.
• Collaborate with Sales to create enablement materials like one-pagers, decks, product walkthroughs, and battle cards.
• Lead BU-specific content initiatives such as blog posts, case studies, and customer-facing videos.
• Partner with Product and Sales to support feature launches and drive awareness, adoption, and retention.
• Monitor performance metrics and report on content usage, campaign results, and revenue impact.
• Gather feedback from field (sales, customers, partners) to inform content and campaign strategy.

Skills

Leadership

Growth marketing

Content strategy

Cross-functional collaboration

Event planning

Communication skills

Project management

Marketing strategy

Writing content

Education

Bachelor's degree in Marketing or Business Administration

Tools

Zoom Webinars

HubSpot

Salesforce

Canva

Project management platforms

Job description

Highway is seeking a Director of Growth Marketing in Dallas to lead the growth marketing teams for its business units. You will own the go-to-market strategy, messaging, and alignment with brand narratives across campaigns and content.

Collaborate with Sales, Product, and Marketing to enable demand generation, content creation, event planning, and performance analytics. You will drive awareness, adoption, and retention while reporting on revenue impact.