Director, Growth Marketing

Highway; Dallas (TX); Sur place; USD 140 000 - 220 000; Plein temps

Résumé du poste

Highway is seeking a Director of Growth Marketing in Dallas to lead the growth marketing teams for its business units. You will own the go-to-market strategy, messaging, and alignment with brand narratives across campaigns and content.

Collaborate with Sales, Product, and Marketing to enable demand generation, content creation, event planning, and performance analytics. You will drive awareness, adoption, and retention while reporting on revenue impact.

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 10+ years of experience leading teams in growth marketing or equivalent.
• Experience managing demand generation and growth marketing for large organizations.
• Ability to design marketing strategy with a multi-layered approach to reaching customers.
• Strong cross-departmental communication with senior leadership.
• Excellent organizational and project management skills with multiple events and projects.
• Excellent written and verbal communication, and ability to craft unique content for campaigns.
• Experience with Zoom Webinars, HubSpot, Salesforce, Canva, and project management platforms.

Responsabilités

• Lead and oversee the go-to-market (GTM) strategy for the business units, ensuring alignment with marketing objectives and messaging.
• Develop Marketing Growth Managers and maintain positioning and messaging frameworks.
• Collaborate with Sales to create enablement materials like one-pagers, decks, product walkthroughs, and battle cards.
• Lead BU-specific content initiatives such as blog posts, case studies, and customer-facing videos.
• Partner with Product and Sales to support feature launches and drive awareness, adoption, and retention.
• Monitor performance metrics and report on content usage, campaign results, and revenue impact.
• Gather feedback from field (sales, customers, partners) to inform content and campaign strategy.

Connaissances

Leadership

Growth marketing

Content strategy

Cross-functional collaboration

Event planning

Communication skills

Project management

Marketing strategy

Writing content

Formation

Bachelor's degree in Marketing or Business Administration

Outils

Zoom Webinars

HubSpot

Salesforce

Canva

Project management platforms

Description du poste

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

FLSA Status: Exempt

Location: Dallas, TX (This is an onsite position)

Reports to: SVP, Marketing

Status: Full-time

About the Company:

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

Role Description

Freight brokers put an incredible amount of trust in Highway and that trust will be extended to you.

The Director of Growth Marketing will be responsible for managing the growth marketing teams for the business units within Highway.

Your role:

• Lead and oversee the execution of the go-to-market (GTM) strategy for the business units, ensuring alignment with company-wide marketing objectives and messaging
• Develop the Marketing Growth Managers and maintain positioning and messaging frameworks that clearly articulate the business unit's offerings and value while aligning with broader brand narratives
• Collaborate with the Sales Leadership team. Create execution plans to manage sales and customer enablement materials, including one-pagers, pitch decks, product walkthroughs, competitive battle cards, etc.
• Lead BU-specific Marketing Manager’s content initiatives such as blog posts, case studies, and customer-facing videos that reinforce key value propositions
• Partner with Product and Sales to support new feature launches and drive awareness, adoption, and retention
• Monitor performance metrics and provide reporting on content usage, campaign results, and revenue impact
• Gather and synthesize feedback from the field (sales, customers, partners) to inform ongoing content, messaging, and campaign strategy
• Work closely with centralized brand, content, and design teams to maintain consistency across all deliverables while tailoring materials to the business unit's focus
• Support event planning and execution for relevant trade shows, webinars, and virtual events, ensuring strong representation of the business unit's solutions

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 10 + years of proven experience in leading teams.
• Experienced in managing demand gen and growth marketing teams for large organizations.
• Comfortable creating and designing marketing strategy with a multi-layered approach to reaching the customer.
• Exceptional cross departmental communication skills, working closely with senior leadership.
• Strong organizational and project management skills with the ability to manage multiple events and projects simultaneously.
• Excellent written and verbal communication skills, highly skilled in writing and creating unique content for campaigns.
• Experience with Zoom Webinars, HubSpot, Salesforce, Canva, and project management platforms.