Director, Growth Marketing

Aspinity; Dallas (TX); On-site; USD 140,000 - 180,000; Full time

Job summary

Highway is seeking a Director of Growth Marketing to lead marketing growth for its business units. You will own GTM strategy, messaging, and cross-functional collaboration with Sales, Product, and Brand to drive adoption and revenue.

You will build and manage Marketing Growth Managers, develop content and campaigns, and enable sales with assets like one-pagers and decks. You will oversee events and performance reporting to optimize impact.

Qualifications

• Bachelor's degree in Marketing or Business Administration required.
• 10+ years of experience leading growth marketing teams.
• Experience managing demand generation and growth marketing for large organizations.
• Comfortable creating a multi-layer marketing strategy to reach customers.
• Exceptional cross-department communication with senior leadership.
• Strong organizational and project management skills for multiple events and projects.

Responsibilities

• Lead and oversee the go-to-market (GTM) strategy for the business units, aligning with marketing objectives and messaging.
• Develop Marketing Growth Managers and maintain positioning and messaging frameworks for offerings.
• Collaborate with Sales Leadership to create materials for sales and customer enablement.
• Lead BU-specific Marketing Manager content initiatives (blogs, case studies, videos).
• Partner with Product and Sales to support feature launches and drive awareness, adoption, and retention.
• Monitor performance metrics and report on content usage, campaign results, and revenue impact.
• Gather feedback from sales, customers, and partners to inform content and campaign strategy.
• Work with brand, content, and design teams to maintain consistency while tailoring materials to BU focus.
• Support events for trade shows, webinars, and virtual events.

Skills

Leadership

Demand gen

Growth marketing

Cross-functional communication

Content creation

Education

Bachelor's degree in Marketing or Business Administration

Tools

Zoom Webinars

HubSpot

Salesforce

Canva

Project management tools

Job description

About the Company:

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

FLSA Status: Exempt

Location: Dallas, TX (This is an onsite position)

Reports to: SVP, Marketing

Status: Full-time

About the Company:

Highway is the fastest-growing freight tech provider in North America. We serve the largest freight brokers in the industry, solving one of their biggest pain points: who is really hauling their freight. We answer the question of Carrier Identity, protecting brokers’ networks, preventing fraud and increasing transparency. Serving and protecting our customers is our top priority, and we are proud that our best marketing is our customer referrals and testimonials.

Role Description

Freight brokers put an incredible amount of trust in Highway and that trust will be extended to you.

The Director of Growth Marketing will be responsible for managing the growth marketing teams for the business units within Highway.

Your role:

• Lead and oversee the execution of the go-to-market (GTM) strategy for the business units, ensuring alignment with company-wide marketing objectives and messaging


• Develop the Marketing Growth Managers and maintain positioning and messaging frameworks that clearly articulate the business unit's offerings and value while aligning with broader brand narratives


• Collaborate with the Sales Leadership team. Create execution plans to manage sales and customer enablement materials, including one-pagers, pitch decks, product walkthroughs, competitive battle cards, etc.


• Lead BU-specific Marketing Manager’s content initiatives such as blog posts, case studies, and customer-facing videos that reinforce key value propositions


• Partner with Product and Sales to support new feature launches and drive awareness, adoption, and retention


• Monitor performance metrics and provide reporting on content usage, campaign results, and revenue impact


• Gather and synthesize feedback from the field (sales, customers, partners) to inform ongoing content, messaging, and campaign strategy


• Work closely with centralized brand, content, and design teams to maintain consistency across all deliverables while tailoring materials to the business unit's focus


• Support event planning and execution for relevant trade shows, webinars, and virtual events, ensuring strong representation of the business unit's solutions

Qualifications

• Bachelor's degree in Marketing or Business Administration required.


• 10 + years of proven experience in leading teams.


• Experienced in managing demand gen and growth marketing teams for large organizations.


• Comfortable creating and designing marketing strategy with a multi-layered approach to reaching the customer.


• Exceptional cross departmental communication skills, working closely with senior leadership.


• Strong organizational and project management skills with the ability to manage multiple events and projects simultaneously.


• Excellent written and verbal communication skills, highly skilled in writing and creating unique content for campaigns.


• Experience with Zoom Webinars, HubSpot, Salesforce, Canva, and project management platforms.