Growth Marketing Lead

Placements24; Willows (CA); A distancia; USD 140.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Flexible hours

Equity options

Descripción de la vacante

Placements24 is seeking an experienced Growth Marketing Lead for a fully remote SaaS startup. You will own end-to-end growth strategy, drive user acquisition, activation, retention, and revenue, and partner with product and data teams to scale a fast-paced business from anywhere.

You have 5+ years in growth or performance marketing, strong experimentation and analytics skills, and proficiency with analytics tools (Google Analytics, Amplitude, Mixpanel) and SQL.

Formación

• Bachelor's degree in Marketing, Economics, Business or related field; Master's preferred.
• 5+ years of experience in growth or performance marketing with proven scale.
• Strong experimentation, A/B testing, and statistical analysis skills.
• Experience with marketing automation, CRM, and analytics tools.
• SQL experience is highly preferred.

Responsabilidades

• Develop a holistic growth marketing strategy across acquisition, activation, retention, referral, and revenue.
• Design and manage a rigorous experimentation framework to scale high-impact initiatives.
• Oversee paid acquisition channels (SEM, social, display) achieving aggressive growth with ROI.
• Lead SEO strategy to drive organic growth and improve rankings.
• Develop email and lifecycle marketing campaigns to boost engagement and retention.
• Collaborate with product, engineering, and data teams to enable product-led growth.
• Analyze data to identify trends, insights, and growth opportunities.
• Define growth metrics and build dashboards to track progress.

Conocimientos

Growth marketing

Leadership

A/B testing

Analytical thinking

Communication

Educación

Bachelor's degree in Marketing, Economics, Business

Herramientas

Google Analytics

Amplitude

Mixpanel

SQL

Descripción del empleo

About the Role

Our client, a disruptive startup in the SaaS industry, is seeking an experienced and innovative Growth Marketing Lead to join their fully remote team. This is a critical leadership position focused on driving sustainable user acquisition, engagement, and retention through data-driven marketing strategies. You will be instrumental in identifying and capitalizing on growth opportunities across multiple channels, leveraging experimentation and continuous optimization. The ideal candidate will have a deep understanding of the entire customer lifecycle and a proven ability to scale marketing efforts in a fast-paced, tech-centric environment. This role offers the unique opportunity to shape the growth trajectory of a promising company from anywhere. We foster a culture of experimentation and empower our team members to take ownership and drive impactful results.

Key Responsibilities

• Develop and execute a holistic growth marketing strategy encompassing acquisition, activation, retention, referral, and revenue (AARRR).
• Design and manage a rigorous experimentation framework to identify and scale high-impact growth initiatives.
• Oversee and optimize paid acquisition channels (SEM, social, display) to achieve aggressive growth targets while maintaining positive ROI.
• Lead SEO strategy to drive organic growth and improve search engine rankings.
• Develop and implement email marketing and lifecycle marketing campaigns to enhance user engagement and retention.
• Collaborate closely with product, engineering, and data teams to identify growth levers and implement product-led growth strategies.
• Analyze vast amounts of data to identify trends, insights, and actionable growth opportunities.
• Define key growth metrics and build dashboards to track progress and report on performance.
• Stay ahead of industry trends, new technologies, and competitive landscape to inform growth strategies.
• Manage and mentor a high-performing growth marketing team.

Requirements

• Bachelor's degree in Marketing, Economics, Business, or a related quantitative field; Master's degree is a plus.
• 5+ years of experience in growth marketing, performance marketing, or a related role, with a proven track record of scaling user bases and revenue.
• Deep understanding of experimentation, A/B testing, and statistical analysis.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., "Google Analytics", "Amplitude", "Mixpanel").
• Experience with SQL for data analysis is highly preferred.
• Strong knowledge of SEO, SEM, social media advertising, email marketing, and content strategy.
• Excellent leadership and team management skills.
• Exceptional analytical and problem-solving abilities.
• Ability to thrive in a fast-paced, ambiguous, and rapidly evolving startup environment.
• Strong communication and presentation skills, capable of influencing stakeholders.

Benefits

• Highly competitive salary and equity options package.
• Fully remote position with flexible working hours.
• Significant impact on the growth and success of a leading SaaS company.
• Opportunity to build and lead a talented growth marketing team.
• Generous professional development budget.
• Comprehensive health, dental, and vision insurance.
• Regular virtual team-building events and retreats.