Head of Digital Marketing - E-sports & Gaming

Placements24; Roanoke (VA); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Bonuses and stock options

Health, dental, vision insurance

Generous PTO and flexible remote

Professional development opportunities

Home office setup allowance

Foundational leadership role in fast‑g

Job summary

Placements24 seeks a Head of Digital Marketing to lead our global digital strategy in the dynamic esports and gaming sector. This fully remote role requires translating gaming culture into high-impact campaigns that drive brand awareness, player acquisition, and revenue growth.

The ideal candidate has 8+ years in digital marketing, with 4+ years in leadership, a deep analytics toolkit, and a proven track record in esports marketing.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 8+ years in digital marketing, with at least 4 years in a leadership role.
• Proven growth in player acquisition, engagement, and brand awareness in esports/gaming.
• Deep understanding of digital marketing channels, tools, and analytics platforms.
• Experience with SEO/SEM, content marketing, social media strategy, and paid media campaigns.
• Strong knowledge of esports culture and community dynamics.
• Excellent leadership, communication, and collaboration skills.
• Experience managing budgets and reporting on campaign performance.

Responsibilities

• Develop and implement a cohesive global digital marketing strategy across all channels.
• Lead and mentor a team of digital marketing specialists.
• Oversee engaging content tailored to esports and gaming audiences.
• Manage digital advertising campaigns (paid social, PPC, programmatic).
• Drive community growth on Discord, Twitch, YouTube, and other platforms.
• Collaborate with product, events, and partnerships teams.
• Analyze campaign performance and user data to optimize initiatives.
• Manage the digital marketing budget and resource allocation.
• Stay ahead of industry trends and best practices.
• Develop relationships with key marketing partners and influencers.

Skills

Leadership

Digital marketing

Strategy development

Analytics

SEO/SEM

Content marketing

Paid media

Budget management

Team mentoring

Education

Bachelor's degree in Marketing/Digital Media/Communications

Master's degree (bonus)

Tools

Google Analytics

Adobe Analytics

CRM tools

Job description

About the Role

Our client, a rapidly growing leader in the burgeoning e-sports and gaming entertainment sector, is seeking an innovative and strategic Head of Digital Marketing to lead their global marketing efforts. This is a fully remote position, ideal for a candidate who thrives in a dynamic, fast-paced environment and has a deep understanding of the e-sports and gaming communities. The Head of Digital Marketing will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, player acquisition, community engagement, and revenue growth across all digital platforms. This role requires a visionary leader who can translate complex gaming culture into compelling marketing campaigns.

Key Responsibilities

• Develop and implement a cohesive global digital marketing strategy across all relevant channels, including social media, content marketing, SEO/SEM, email marketing, and influencer marketing.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and data-driven decision-making.
• Oversee the creation of engaging content tailored to the e-sports and gaming audience, ensuring brand consistency and resonance.
• Manage and optimize digital advertising campaigns, including paid social, PPC, and programmatic advertising, to maximize ROI and player acquisition.
• Drive community growth and engagement across platforms like Discord, Twitch, YouTube, and relevant social media channels.
• Collaborate with product development, events, and partnership teams to align marketing efforts with broader business objectives.
• Analyze campaign performance, website traffic, and user behavior data to derive actionable insights and continuously improve marketing initiatives.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay at the forefront of industry trends, emerging technologies, and best practices in digital marketing and the e-sports/gaming landscape.
• Develop and manage relationships with key digital marketing partners, agencies, and influencers.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field. A Master's degree is a plus.
• Minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a leadership role managing digital marketing strategy and teams.
• Demonstrated success in driving significant growth in player acquisition, engagement, and brand awareness within the e-sports or gaming industry.
• Deep understanding of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, Adobe Analytics, social media management tools, CRM).
• Proven experience with SEO/SEM, content marketing, social media strategy, and paid media campaigns.
• Exceptional understanding of e-sports, gaming culture, and community dynamics.
• Strong strategic thinking, analytical skills, and ability to translate data into actionable strategies.
• Excellent leadership, communication, and collaboration skills, with the ability to influence stakeholders across all levels.
• Experience managing budgets and reporting on campaign performance.
• Proficiency in developing and executing successful global marketing campaigns.

Benefits

• Highly competitive salary package commensurate with experience and qualifications.
• Performance-based bonuses and stock options.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and flexible remote working schedule.
• Professional development opportunities, including conferences and training.
• Allowance for home office setup and technology.
• Be a foundational leader in a fast-growing and exciting industry.