Growth Marketing Manager, DTC & CRM — Flexible Schedule

Sweet Water Decor, LLC; Cranberry Township (Butler County); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) matching

Dental insurance

Employee discount

Flexible schedule

Health insurance

Paid time off

Retirement plan

Vision insurance

Job summary

Sweet Water Decor, LLC is seeking a Growth Marketing Manager for DTC & CRM to drive customer acquisition, retention, and revenue growth. You will own the customer journey from first click to repeat purchase, manage a small team, and lead a loyalty program while optimizing emails, texts, advertising, and site performance.

You’ll partner with brand, social, and product teams to amplify the Sweet Water story and maximize long-term profitability through data-driven campaigns.

Qualifications

• Experience leading growth marketing across DTC channels and CRM programs.
• Proven ability to create and manage loyalty initiatives and multi-channel campaigns.
• Strong analytical mindset with KPI ownership and reporting discipline.

Responsibilities

• Own growth strategy for DTC and CRM driving acquisition, retention and revenue.
• Lead a small team and hands-on in strategy and execution, including loyalty program.
• Oversee email, SMS, paid ads, site optimization and data-driven campaigns.
• Collaborate with brand, social, product and channel leads to unify campaigns.
• Optimize customer lifecycle and lifetime value, reporting on KPIs to leadership.

Skills

Customer acquisition

CRM strategy

Email marketing

Loyalty programs

Team leadership

Data-driven decisions

Paid advertising

Website optimization

Job description

Sweet Water Decor, LLC is seeking a Growth Marketing Manager for DTC & CRM to drive customer acquisition, retention, and revenue growth. You will own the customer journey from first click to repeat purchase, manage a small team, and lead a loyalty program while optimizing emails, texts, advertising, and site performance.

You’ll partner with brand, social, and product teams to amplify the Sweet Water story and maximize long-term profitability through data-driven campaigns.