Growth Marketing Manager - DTC & CRM

Sweet Water Decor, LLC; Cranberry Township (Butler County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) matching

Dental insurance

Employee discount

Flexible schedule

Health insurance

Paid time off

Retirement plan

Vision insurance

Job summary

Sweet Water Decor, LLC is seeking a Growth Marketing Manager for DTC & CRM to drive customer acquisition, retention, and revenue growth. You will own the customer journey from first click to repeat purchase, manage a small team, and lead a loyalty program while optimizing emails, texts, advertising, and site performance.

You’ll partner with brand, social, and product teams to amplify the Sweet Water story and maximize long-term profitability through data-driven campaigns.

Qualifications

• Experience leading growth marketing across DTC channels and CRM programs.
• Proven ability to create and manage loyalty initiatives and multi-channel campaigns.
• Strong analytical mindset with KPI ownership and reporting discipline.

Responsibilities

• Own growth strategy for DTC and CRM driving acquisition, retention and revenue.
• Lead a small team and hands-on in strategy and execution, including loyalty program.
• Oversee email, SMS, paid ads, site optimization and data-driven campaigns.
• Collaborate with brand, social, product and channel leads to unify campaigns.
• Optimize customer lifecycle and lifetime value, reporting on KPIs to leadership.

Skills

Customer acquisition

CRM strategy

Email marketing

Loyalty programs

Team leadership

Data-driven decisions

Paid advertising

Website optimization

Job description

We're seeking a Growth Marketing Manager - DTC & CRM to lead customer acquisition, retention, and revenue growth through our direct-to-consumer channels. Reporting directly to senior leadership, this role will own the customer journey from first click to repeat purchase, with a relentless focus on KPIs, customer lifetime value, and sustainable growth. Reporting directly to senior leadership, this role will own the DTC customer lifecycle and manage and develop a small team (2+ direct reports) while remaining hands-on in strategy and execution. You'll be both strategic and hands-on as you jump into this role, with your first project being the creation and management of a loyalty program. You will also oversee our email and text message program to ensure goals are achieved, paid advertising, optimizing website performance, and leveraging CRM to drive personalized, data-driven campaigns. You'll also lead a small team including our Website/SEO lead, Email Marketing specialist, and advertising contractors, ensuring that site experience, merchandising, and campaigns are fully optimized for growth and conversion. While you'll collaborate with other channel leads for marketing (Amazon, Faire, Wholesale), your primary mandate is to scale the DTC channel, strengthen customer relationships, and maximize long-term profitability. You'll partner closely with brand, social, and product teams to deliver cohesive campaigns across every touchpoint, ensuring Sweet Water Decor's story and offers are consistently amplified. Location: In office @ SWD Headquarters - Cranberry Twp., PA 16066 Hours:

• Full Time, 40 Hours per Week

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance