Senior Media Buyer

Jackson James; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Jackson James, a high-growth DTC brand, is seeking a hands-on Media Buyer to own Meta paid acquisition and help scale the business. This execution-first role requires deep expertise in Meta Ads Manager, budget management and campaign optimization to drive profitable growth.

You will own campaign execution, creative testing, budgeting, and data-led decision making, with opportunities to expand into additional channels as the business grows.

Qualifications

• Hands-on experience buying and scaling campaigns in Meta Ads Manager.
• Experience managing meaningful paid social budgets and delivering measurable growth.
• Background in DTC, ecommerce or consumer brands, ideally with Shopify.
• Strong knowledge of campaign structure, testing, optimisation and budget allocation.
• Commercial understanding of CAC, ROAS, contribution margin and profitable acquisition.
• Ability to analyse performance and turn insights into action.

Responsibilities

• Own Meta paid acquisition campaigns from planning to execution.
• Manage budgets, allocate spend and optimize for ROAS.
• Develop structured creative tests across hooks, angles and formats.
• Analyse CAC, ROAS and profitability; report findings.
• Expand into additional channels as the business grows.
• Collaborate with creative teams to produce performance-driven ads.

Skills

Meta Ads Manager

Campaign scaling

Paid social budgets

DTC ecommerce

CAC/ROAS analysis

Creative testing collaboration

Growth mindset

Data-driven decisions

Tools

Shopify

Job description

Growth Marketing - Meta & Paid Acquisition

A high growth DTC brand is looking for a hands-on Media Buyer to take ownership of Meta paid acquisition and help scale the business

This is an execution-first role for an experienced Meta buyer who has managed meaningful budgets, knows how to scale campaigns and understands the commercial drivers of profitable DTC growth

You'll be directly responsible for campaign execution, creative testing, optimisation and budget allocation. This isn't an agency management or oversight role - we're looking for someone who knows Meta inside out and can make an immediate impact by working directly in the platform.

As the business grows, there’s an opportunity to expand into additional channels and take broader ownership of the growth strategy

What you'll own

• Meta acquisition: Build, manage and optimise campaigns, taking full ownership of day-to-day account performance.
• Scaling and budget management: Manage meaningful spend, identify opportunities to scale and balance growth with acquisition efficiency.
• Creative testing: Develop structured testing across hooks, angles, formats and offers, working closely with creative teams to turn insights into winning ads.
• Performance analysis: Diagnose results, identify opportunities and make data-led decisions across CAC, ROAS, blended performance and customer acquisition economics.
• Growth optimisation: Continuously improve campaign structure, testing processes and the wider acquisition funnel.
• Channel expansion: Over time, take ownership of additional acquisition channels and help shape the wider paid media strategy

What we're looking for

• Proven hands-on experience buying and scaling campaigns in Meta Ads Manager.
• Experience managing meaningful paid social budgets and delivering measurable growth.
• A background in DTC, ecommerce or consumer brands, ideally with physical products and Shopify.
• Strong knowledge of campaign structure, creative testing, optimisation and budget allocation.
• A commercial understanding of CAC, ROAS, contribution margin and profitable acquisition.
• The ability to analyse performance, develop hypotheses and turn insights into action.
• Experience collaborating with creative teams to develop and test performance-driven advertising.
• An execution-first mindset, with the ambition to grow into broader channel and growth ownership

Experience in supplements, sports nutrition, fitness, apparel, beauty or wellness would be beneficial, but strong Meta buying and scaling experience is the priority

The opportunity

Join a growing DTC brand where paid acquisition has a direct impact on business growth.

The immediate focus is owning and scaling Meta. As you deliver results, you'll have the opportunity to expand into additional channels, shape acquisition strategy and take on broader growth marketing responsibility.