Growth Marketing Manager: Demand Gen & Analytics Leader

Partners Personnel; Savannah (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Partners Personnel seeks an experienced Marketing Manager to lead demand generation, pipeline growth, and revenue initiatives. You will oversee integrated marketing campaigns, lead management, performance analytics, and CRM processes while guiding a small team.

The role collaborates with Sales, Customer Service, and leadership to turn marketing investments into measurable business results. You will manage the annual plan, budget, and external partners, traveling regionally as needed.

Qualifications

• 4–6 years of marketing experience, preferably in demand generation, growth marketing, B2B marketing, or market development.
• Proven experience managing marketing budgets and measuring results through leads, opportunities, pipeline, revenue, or other business metrics.
• Experience managing campaigns from strategy and development through execution, measurement, and optimization.
• Experience partnering closely with Sales and leading internal teams, agencies, or vendors.
• Strong knowledge of digital marketing, segmentation, marketing automation, CRM, and conversion analytics.
• Proficiency with Salesforce, Excel and PowerPoint.

Responsibilities

• Develop and execute the annual marketing plan aligned with company goals and growth objectives.
• Build and manage demand generation strategies across customer segments and sales channels.
• Analyze market trends, competition, customer behavior, and growth opportunities.
• Partner with Sales to establish lead qualification, assignment, tracking, and follow-up processes.
• Lead digital and multichannel marketing campaigns, content, events, trade shows, and sales support initiatives.
• Manage and develop a team of 2, establishing goals, priorities, productivity standards, and performance metrics.
• Establish targets for leads and opportunities and continuously optimize campaigns based on performance and ROI.
• Ensure leads are properly assigned, tracked, updated, and moved through the appropriate stages of the sales funnel.
• Serve as a key connection point between Marketing, Sales, Customer Service, leadership, and Lead Development.
• Monitor marketing performance and convert marketing activity into qualified leads, opportunities, pipeline, and revenue.
• Manage and maintain Salesforce as a central CRM and sales funnel management system.
• Create dashboards and reports tracking marketing investment, leads, opportunities, conversion rates, pipeline, sales, and ROI.
• Manage external agencies, vendors, and marketing partners.
• Oversee the annual marketing budget and make data-driven investment decisions.
• Travel periodically within the U.S. to visit clients and support sales and marketing initiatives.

Skills

Marketing strategy

Lead generation

Analytics

Cross-functional collaboration

CRM

Salesforce

Excel

PowerPoint

Tools

Salesforce

Excel

PowerPoint

Job description

Partners Personnel seeks an experienced Marketing Manager to lead demand generation, pipeline growth, and revenue initiatives. You will oversee integrated marketing campaigns, lead management, performance analytics, and CRM processes while guiding a small team.

The role collaborates with Sales, Customer Service, and leadership to turn marketing investments into measurable business results. You will manage the annual plan, budget, and external partners, traveling regionally as needed.