Growth Marketing Manager - Demand & Acquisition

Armstrong-Utilitie; Butler (Butler County); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Benefits

Job summary

Armstrong Group is seeking an Acquisition Marketing Manager to own end-to-end demand generation and paid-media strategy across markets. You will lead paid social, display, programmatic, OOH, broadcast, audio, and direct mail to drive net-new demand and qualified traffic to Armstrong.com.

You will optimize spend, manage ROAS targets, and tailor campaigns by segment, while collaborating with Competitive and Marketing Ops teams to ensure data-driven funnel reporting and strong performance across

Qualifications

• 4+ years in demand generation, media planning and buying, or performance marketing.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Generate Net-New Demand: Build awareness and net-new demand across the footprint and grow the audience feeding the funnel.
• Own Paid Media Strategy & Execution: End-to-end execution of paid channels and optimize mix for reach and efficiency.
• Own Paid Search Across Intent: Manage search from discovery to high purchase intent.
• Optimize Ad Spend & Media Mix: Manage acquisition media budget to improve efficiency and ROAS.
• Retargeting & Re-engagement: Bring engaged but not yet converted users back through paid retargeting.
• Brand Storytelling in Market: Align brand narrative with campaigns across markets.
• Segment-Tailored Prospecting: Tailor campaigns for different customer segments and journeys.
• Competitive Positioning: Monitor competitors and overbuilders to differentiate Armstrong.
• Emerging Channels: Test new channels (e.g., Reddit, AI) and learn.
• Reporting & Data Ownership: Own data sources and hand-offs for funnel reporting.
• Feed Demand Capture: Drive high-intent traffic to Armstrong.com with clean hand-offs.

Skills

Demand generation

Media planning

Paid social

Display

Programmatic

Paid search

Out-of-home ads

Analytics

ROAS optimization

Education

Bachelor's degree

Tools

AI tools

Advertising platforms

Job description

Armstrong Group is seeking an Acquisition Marketing Manager to own end-to-end demand generation and paid-media strategy across markets. You will lead paid social, display, programmatic, OOH, broadcast, audio, and direct mail to drive net-new demand and qualified traffic to Armstrong.com.

You will optimize spend, manage ROAS targets, and tailor campaigns by segment, while collaborating with Competitive and Marketing Ops teams to ensure data-driven funnel reporting and strong performance across