Conversion-Driven Acquisition Marketing Manager

Armstrong Group; Butler, Northern (Butler County, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Mission-driven culture

Job summary

The Armstrong Group is seeking an Acquisition Marketing Manager, Demand Capture to own and optimize the end-to-end .com experience, from search discovery to completed orders. You will optimize paid and organic channels and drive conversions for new subscribers across segments.

With 4+ years in growth marketing, you’ll leverage SEO, A/B testing, analytics, and call-tracking to improve CAC and funnel performance in a family-owned company culture.

Qualifications

• 4+ years in conversion-rate optimization, website or growth marketing.
• Hands-on CRO experience across A/B testing and checkout optimization.
• Strong grasp of website UX and landing-page optimization.
• Experience with SEO and AI-driven discovery to generate in-market demand.

Responsibilities

• Own the .com journey from landing to order.
• Own discovery (SEO / AEO / GEO) and partner with content teams.
• Own paid search campaigns for high-intent queries.
• Own serviceability check and address qualification process.
• Improve checkout and conversion paths with A/B testing.
• Recover carts and quotes via targeted on-site experiences.
• Drive call conversion and coordinate with the call center.
• Convert leads to installed subscribers and track the funnel.
• Tailor conversion journeys for different customer segments.
• Define qualified leads with Marketing Ops & Analytics.
• Collaborate with Demand Generation and Product Marketing.

Skills

Conversion-rate optimization

Growth marketing

A/B testing

SEO

Google Analytics

CAC modeling

Landing-page optimization

Call tracking

Education

Bachelor’s degree in Marketing or Business

Tools

Google Analytics

Call tracking software

Job description

The Armstrong Group is seeking an Acquisition Marketing Manager, Demand Capture to own and optimize the end-to-end .com experience, from search discovery to completed orders. You will optimize paid and organic channels and drive conversions for new subscribers across segments.

With 4+ years in growth marketing, you’ll leverage SEO, A/B testing, analytics, and call-tracking to improve CAC and funnel performance in a family-owned company culture.