Conversion-Centric Acquisition Marketing Lead

Armstrong-Utilitie; Butler (Butler County); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Job summary

Armstrong Group seeks an Acquisition Marketing Manager to own the end-to-end .com experience and drive new subscriber growth. You will optimize SEO, paid search, and in-site conversion, turning intent into installs while removing obstacles to purchase.

With 4+ years in CRO and a data-driven mindset, you’ll run A/B tests, refine checkout flows, and tailor experiences across segments, including address qualification and serviceability checks.

Qualifications

• 4+ years in conversion-rate optimization, website or growth marketing, ideally in telecom, broadband, or a subscription business.
• Hands-on CRO experience across A/B testing, checkout optimization, and landing-page performance.
• Fluent in Google Analytics and funnel reporting; CAC modeling is a plus.

Responsibilities

• Own the .com experience end-to-end from landing to order completion and subscriber goal.
• Lead discovery via SEO, AEO, and GEO; collaborate with content teams to improve discoverability.
• Own paid search, conversion paths, and on-site experiences to maximize clicks-to-conversion.
• Recover carts and quotes with targeted emails and on-site interventions.
• Improve conversion and checkout through iterative testing and optimization.

Skills

Conversion-rate optimization

A/B testing

Checkout optimization

Landing-page optimization

SEO knowledge

Data-driven decision making

Call-tracking / call-center marketing

Education

Bachelor’s degree in Marketing or Business

Job description

Armstrong Group seeks an Acquisition Marketing Manager to own the end-to-end .com experience and drive new subscriber growth. You will optimize SEO, paid search, and in-site conversion, turning intent into installs while removing obstacles to purchase.

With 4+ years in CRO and a data-driven mindset, you’ll run A/B tests, refine checkout flows, and tailor experiences across segments, including address qualification and serviceability checks.